Thorpe Park Marketing Strategies
I am writing this report to inform you about certain primary and
secondary research I have done involving Thorpe Park. With this
research I hope I can boost the parks annual turnover, customer
satisfaction and popularity. In this report I will demonstrate how I
have become of these results and how we can develop them.
Research
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I have been able to do this by overviewing the Internet and looking in
the magazines and newspapers that include Thorpe Park and any of its
marketing structure for both primary and secondary results.
Here is the primary and secondary research I have done
Primary research- investigating Thorpe Parks marketing structure
I have carried out research on some of the most important segments of
marketing, which the parks marketing staff have undertaken into
consideration before now.
I have overviewed the television and sky advertising which I must say
are very effective.
The leaflets and flyers that Thorpe Park produces and which can be
acquired in the park also how it encourages entering customers to make
a return visit to the park at a later date.
The billboard and poster fragment of there marketing will need looking
at.
There Internet advertising strategy which is already well founded has
been looked at.
On my visit to Thorpe Park I ask some of the quests what they could
like to see new in Thorpe Park and how they would like to see it
improved.
I looked at hotel accommodation near the park and how a Park hotel
would greatly improve the parks local reach, the park popularity and
customer satisfaction.
Secondary research- investigating Thorpe parks marketing structure
The secondary research which I have undertaking has been on the parks
rides and advertising from other theme parks such as, Lego lands
adverting campaign as they are less than 30minutes drive from the
park, this could be a threat.
I have constructed a SWOT analysis base on this research on the next
Thorpe Park is one of the popular theme parks in the UK. It has been transformed from a flood land to a leisure attraction in past 70-80 years. It has been ranked amongst the top 20 theme parks in Europe. The main aim for Thorpe park is to become world leader and providing best of entertainment and high quality of health and safety standards (Total Thorpe park, 2016).
... and audio streaming technologies, children in classrooms around the world are capable of taking virtual tours of The Grand Canyon, Sequoia National Park, or Yellowstone Park just to name a few. Window Into Wonderland is an award-winning example of these electronic field trips. These specific e-trips are designed for fifth grade to eighth grade children. They are approximately an hour long and can feature famous voices to narrate as the children watch. New innovative technologies in computer science and graphics have allowed Park and Recreation Districts to high definition display images of some of the more attractive spots in the parks. Computers and the Internet have made it possible for all of these to things to come into being. I think computers have unlocked many minds about the possibilities of going to see the extensive range of parks that are in the Uni
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help to sell products but has small text to in a way trick the reader.
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