The Check in on Those Around You public service announcement (PSA) created by Norwich City Football Club (NCFC) is a powerful message to viewers around the world. Captivating the audience with visual representations of mental health challenges through the use of persuasive elements, such as logos, pathos, and ethos. NCFC skillfully convinces the viewers of the persuasive strategies to help build a lasting bond with its patrons and establish a thriving organization through its tactical marketing skills. The advertisement begins in an NCFC stadium with two male football fans wearing green and yellow shirts. At first, the advertisement does not overtly mention suicide, and it subtly depicts one fan being despondent while the other fan is excited …show more content…
NCFC calls its fans the Yellow Army for their electrifying energy and unwavering dedication, further showing the club’s loyalty to its supporters. This marketing technique not only reinforces the loyalty between the team and its fans but also invites new fans to join the Yellow Army and become patrons of the club. NCFC’s connection with the fans is a crucial component of the effectiveness of the ethos of the PSA. The club changed their jerseys to include a black bar across the player's chest that reads “Samaritans.” NCFC distinguishes itself from other sports organizations, signaling that this issue holds a high level of importance to the team's players and fans alike. NCFC’s willingness to use its platform to make a statement speaks volumes about the organization. It shows NCFC's commitment to mental health issues and its community involvement, while resonating with viewers and creating a positive influence for the club. This approach not only establishes NCFC's ethos as a compassionate sports team but also emphasizes that the club's values go above soccer matches. Furthermore, NCFC logo recognition in the PSA shows their connection with their