Things You Need to Know About Content Marketing Before You Get Started

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I started working as a Web Content Writer in 2010, wherein we read and spin news for publishing. It took me a couple of months to learn that what we’re doing is actually article spinning and NOT content writing. After more than a year of working as an article spinner, I was hired by an SEO company. This is where I came across creating original, relevant and valuable content, as well as Content Marketing.
Content Marketing Defined
If you check the Internet, you’ll see various definitions of Content Marketing. But to put it simply, it is the process of disseminating your brand’s message across the World Wide Web to leverage your company’s online presence, attract new customers, and retain existing clients.
To those who don’t know, content is more than just a blog post. It could come in various forms such as images, videos, eBook, white paper or case studies, and even that short status update you post on Facebook. It is basically anything that you publish and share online.
Who Uses Content Marketing?
Nowadays, Content Marketing is used by various companies such as Microsoft, Cisco Systems, P&G, and many more. But you don’t need to be part of the Fortune 500 to have a corporate blog. This kind of marketing process is also developed and executed by small-businesses and one-man shops across the world.
In fact, Content Marketing Institute revealed in 2012 that 9 out of 10 B2B marketers—regardless of the company size and industry—are using Content Marketing to bring in their desired results. So if you think that your business doesn’t need this strategy, think again.
Content Marketing for Business
As mentioned earlier, Content Marketing is used to leverage your brand’s online presence, attract customers and retain your existing clients. Ho...

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...s. That’s because when you publish fresh post regularly, the more updated your website becomes. Looking from an SEO perspective, this is ideal if you want the search bots to continually index your site. In addition, content creation gives you and readers reason to share information on social media platforms. This makes you omnipresent on the Web—at least in your industry—that results to customer retention.
Before You Get Started
Although the main benefits of Content Marketing is all about lead generation (attracting your potential clients towards your brand’s products and services) and conversion (turning your audience into real customers), this is not a money-making machine. Just because you’re doing this strategy doesn’t guarantee you a steady stream of revenue. It is part of the process that, when done right, can help you achieve your business’ marketing goals.

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