Theory of Cognitive Dissonance by Leon Festinger

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“Humans are not a rational animal, but a rationalizing one” (“Class 20”). This was asserted by the much acclaimed, significant, and influential social psychologist Leon Festinger as referencing to his theory of Cognitive Dissonance. Social psychology is “a branch of psychology particularly concerned with understanding social behaviors such as” incentive and compliance (Sheehy). Festinger’s contributions to the social and cognitive branches of psychology as well psychology overall prove themselves worthy to today. This theory specifically challenged many common notions that were seemingly already accepted by behaviorists everywhere during his time (Tavris and Aronson). Its reality awakens its verifications. Consecutively, its “enormous motivational power” affects many on a daily basis (Tavris and Aronson). In the final analysis, the theory of Cognitive Dissonance by Leon Festinger is fundamental to behaviorism while directly changing the way human beings across the planet think and do. There is great reward in the study of psychology; the study of the Homo sapiens species. Their minds that include intellect, intelligence, habits and behavior rationalizing just as the quote at the beginning advocates—the entire world, history and future, revolves around them. Psychology, not limited to contemporary, “is a rich and varied subject that can simulate theoretical questions while at the same time offering practical application in almost all areas of everyday life” (Cherry). This is the gift that Leon Festinger was born with in New York City on May 8th, 1919. From there, he would go on to earn his Bachelor of Science degree from City College of New York in 1939 (Cherry). Psychology is a science. It has its methodology and asks for phenom... ... middle of paper ... ...reater things in life. Works Cited Beins, Barney. "COGNITIVE DISSONANCE." N.p., 24 Jan 2003. Web. 15 Feb 2014. . Cherry, Kendra. "What Is Cognitive Dissonance?." n.pag. Web. 15 Feb 2014. . "Class 20: Cognitive Dissonance ." Rutgers University . New Jersey, New Brunswick. . Lecture. Festinger, Leon, and James M. Carlsmith. "COGNITIVE CONSEQUENCES OF FORCED COMPLIANCE." Journal of Abnormal and Social Psychology. (1959): 58, 203-210. Web. 15 Feb. 2014. Sheehy, Noel. Fifty Key Thinkers in Psychology. London: Routledge, 2004. Print. Tavris, Carol, and Elliot Aronson. Mistakes Were Made (but not by me). 1st ed. Harcourt, 2007. Print.

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