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Theory Of Ivan Pavlov's Work On The Digestive System

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After earning a Nobel Prize in Russia for his work on the digestive system, Ivan Pavlov changed courses when he accidently observed a form of learning through acquisition of associations in the late nineteenth century (Myers). Pavlov observed a dog salivating when food entered its mouth; he also noticed that not only did the dog salivate with the taste of the food, but with the sight of the food, or other stimulus that came before the food. Pavlov decided to introduce a tone, this novel stimulus caused an observed oriented reflex and the dogs turned their heads and their ears went up (teacher). After observing how the new stimulus grabbed the attention of the dogs, Pavlov realized that after a while the dogs lost interest. Because the dogs…show more content…
In Pavlov’s model, he tested his theory by first introduced a neutral stimulus. Pavlov chose a tone as the neutral stimulus. Pavlov chose the tone, because it had nothing to do with the food. He would create this link as follows: he paired the tone (NS) with the food (US). The food is the unconditioned stimulus, because the food is the reflex stimulus that automatically triggers salivation. After the first trial, the dogs salivated, and Pavlov classified the salivation as the unconditioned response (UR), since food intake naturally produces salivation. Ivan Pavlov continued to pair the NS with the US, and in every trial, he introduced the tone, paired it with the food, and received a salivating…show more content…
Modeling from Pavlov’s paradigm, the neutral stimulus in the ad is the brand Covergirl. The sensuality and beauty of Katy Perry— famous singer and face of Covergirl serve as the unconditioned stimulus (US). By pairing the brand with Katy Perry’s sensuality and beauty Sarah would want to buy the mascara, which Pavlov called the unconditioned response (UR).The concept of beauty will naturally evoke an unconditioned response (UR) with an urge to buy the product. Who doesn’t want to look beautiful? Every time a Sarah stumbles across this advertisement, she will associate the brand— Covergirl with beauty. After several pairings, Sarah would buy the mascara when exposed to the brand. As soon as Covergirl starts triggering the purchase of the mascara, the brand switches from the neutral stimulus to the conditioned stimulus producing a conditioned