Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Significance of public relations
Key concepts public relations
Key concepts of public relations
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Significance of public relations
INTRO : Public relations is a term which is notouriously hard to define, PRINZ believes PR refers to ‘the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences’. Through deconstructing this definition and discussing related theories it becomes more clear how public relations functions in contemporary New Zealand. DELIBERATE & PLANNED: When the definition states ‘deliberate and planned’ it refers to the notion that public relations does not just happen, a lot of preparation and thought occurs before carrying out any form of PR. According to Gregory (2010) public relations requires extensive research and planning before the appropriate action can be identified …show more content…
Grunig & Hunt believe for a PR action to be successful at the planning phase it is vital to have considered the response of the external environment. There are two approaches to systems theory that Grunig (1992) states depends on “the ‘openness’ or ‘closeness’ of an organization” (p.210). A closed system is said to have solid boundaries so that information cannot be exchanged with its environment, while on the other hand an open system exchanges information and changes with the environment around it (du Plessis, 2000). According to Austin & Pinkleton (2000) organisations are most effective when they recognize that they affect and are affected by the environment they operate in. Austin & Pinkleton sum up systems theory saying “organisations do not exist in a vacuum they need to perform ongoing research to understand changing environmental constraints and …show more content…
An oragnsation public relationship is “the state which exists between an organisation and its key publics in which the actions of either can impact the economic, social, cultural or political well being of the other” (Lendingham, 2003, p.184). Hon & Grunig (1999) talk of various strategies to maintain realtionships such as openness, ogranisations being honest with eachother disclosing not only satisfactions but also criticisms, legitimacy; that each party attempts to show its commitment to the relationship and strategies of conflict resolution in order to solve problems together and aiming to protect the relationship. (as cited in Grunig, Grunig, & Dozier, 2002). It has been found according to Guth & Marsh (2012) that by nurturing the relationships between oragnisation and publics it reduces the likelihood of boycotts, litigation and loss of revenue, highlighting the need to maintain strong
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
Organizations operate in a turbulent environment that forces them to change even against their will to do so. Every organization has a fair prediction of its future that is why they all spend time and resources to put in place strategic plans. More often they get challenged not to follow these plans because they fail to appreciate that change is a natural phenomenon which is intimately entwined with continuity and that change-continuity continuum is what defines organ...
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
...ap helped me to identify Mrs. Clarkes formal and informal systems around her, and the relationships they hold. By using the ecomap it has helped me in identifying which systems need strengthening in Mrs. Clarkes life. It has been clear that the use of systems theory on the case study has been beneficial for the client to identify the best possible outcome.
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Planning aims to reduce uncertainty. It does this by forcing managers to look ahead, anticipate change, consider the impact of change and develop appropriate responses. (Robbins 2012) Through attempted monitoring of conditions in a changing environment, one is able to respond quicker to new information and new circumstances, thereby becoming more flexible. In addition, having the environment under constant observation enables managers to analyse how the organisation will differentiate itself from its competitors, therefore facilitating more chan...
The book, states "the public relations practitioner serves as an intermediary between the organization that he or she represents and all of that organization's publics. Consequently, the PR practitioner has responsibilities both to the institution and to its various publics. He or she distributes information that enables the institution's publics to understand its policies. Although the PR role "should," reflect a social responsibility as well as a synergy with the company one must remember, loyalties usually lie with the one that signs the paycheck.
(pg. 9.) He defines public relations as a positive process spanning internal and external communication. The process is intended to produce and maintain positive relations and organizational image as well as foster communication and organizational effectiveness. (Kowalski, pg. 13) Alternately, researcher Kenneth S. Trump offers this summary in his work Crisis Communications in a Digital Word: “Strong school public relations can be defined as good behavior, well-communicated.” (pg. 75) This is a succinct way of describing the purpose of a well-rounded public relations
Managing a Crisis Using Public Relations Handling Public Relations for any organization can be very difficult. task in any circumstance - even in simple, non-crisis situations. When a crisis strikes, that's when PR managers really have their work. cut out for them to see. A PR manager must always be prepared for the inevitable crisis to happen because that is when their jobs are really tested by the public and the organization.
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
The type of management system chosen also depends on and must be suited to the external environment to allow them to be successful. A...
Reasons for change can be down to adopting new corporate strategies, structures, process and technology to assist organisations handle internal and external environmental conditions effectively (Goksoy, 2015). However, merely adopting change cannot drastically drive through change so organisations need to go through reconstructive change to realign the organisations objectives (Green, 2007). Although change can be introduced in these drastic fashions it can also be emergent within an organisation due
Ethics, as according to Johanessen, Valde, & Whedbee (2008, p. 1) is a study that argues what should be the grounds principles for right and wrong human behaviour. There are public relations scholars from Kruckeberg (1998) have made a point to relate universal ethical values as professional values. It is therefore necessary to integrate these values into the public relations profession. The Institute of Public Relations Singapore (IPRS) has supported this in their code of ethics. A principal stated that, “A member shall conduct his professional activities with respect for the public interest and the interest of the profession.” This means that every decision and strategy that the public relations practitioner should account for their employee, client or community. However, a report done by
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.