Theodor Ador And The Broadcasting Of Tallafornia

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Theodor Ador no was one of the foremost philosophers of the twenty-first century. He was strongly influenced by the likes of Marx and Nietzche and is the creator of the philosophical form called “critical theory” – a theory which states that oppression is created through culture, economics and materialism, but is also maintained through consciousness. He strongly believed that constant exposure to the culture industry can result in having a pacifying effect on viewers, resulting them to be docile and unquestioning. I have no doubt in my mind that the broadcasting of Tallafornia would be something that Ador no would be strongly opposed to, for both the public that are viewing it and against the broadcasting of Tallafornia. Adorno strongly believed that the form of the “product” delivered (which can be a film, tv programme or radio show) does not actually require any interpretation from the audience it’s delivering it to, all that is asked of the audience is that they buy into the idea of the product. The lack of thought/ interpretation needed allows for the audience to remain docile, as they get used to being given products. Programmes such as Tallafornia allow for the audience to ‘zone out’ in the guise of a form of leisure and relaxation. He was very much against the idea of the invention of the media such as film/ Radio that depended on the distribution to the masses. He believed it had “led to the inexorable ‘decay of aura’ in the twentieth century. This meant that all attempts to create self-contained, unique and autonomous art and literature were both hopeless and anachronistic”. (Lunn, 1982. p152.) Aswell as this, Adorno was very much against the idea of pop culture, and was more concerned with what he considered to be Ava... ... middle of paper ... ...tions about many of Adorno’s theories. However, a large portion of the book was not focused on Ador no, given that the book is based on a number of philosophers, which meant there was a limit to the amount of information that was given in the book and also meant you got a limited amount of knowledge of Adorno. Also, the author continuously compared Adorno to another Philosopher at the time, by the name of Walter Benjamin. This led to a restricted review of Adorno, as the book was not fully focused on him and his theories, but rather a comparison between the two philosophers. While this was not ideal, it gave me broader view of Adorno and of how his “old fashioned” ideals clashed with the time he was in. Pop Culture was ‘in’ at that time and Benjamin’s viewpoint against Adorno was useful to compare against, as some of his views are easily transitioned to the present.

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