Introduction I would like to do the research paper in the external environment analysis before decide to open the Disney theme park in Johor Bahru, Malaysia. Johor Bahru is the capital city of the Johor state of Malaysia. Johor Bahru city receives about 16 million tourists annually (Wonderful Malaysia). Johor is connected by two bridges with neighboring Singapore country, which bring Johor into the biggest financial center in Malaysia.
Culture
Malaysia is a highly multicultural country such as Malaysians, Chinese and Indians. That’s mean they all have different rules to do the business in Malaysia. Malaysia is a high power distance, collectivistic society, masculinity, low uncertainty avoidance, and future orientation (Geert Hofstede).
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LEGOLAND Malaysia Resort brings together as LEGOLAND Park, Water Park, and Hotel in one theme park. There are offering more than 70 hands-on rides, slides, shows and attractions for a family holiday destination. There are three types of the ticket including prices for a child, senior, and adults such as general 1-2 day combo ticket ($50-$71), annual standard to premium pass membership ($47-$86), and VIP expedition ($126-$207) (LEGOLAND). The annual pass ticket is less expensive than the general ticket even with VIP upgrade ticket. LEGOLAND is a well know theme park all over the world, which Disney also needs to consider about the ticket …show more content…
Malaysia also has a restriction on imports of meats such as beef, lamb, and poultry products that need to approve by Malaysian authorities or acceptable for consumption by Muslims. However, Malaysia is not a party to the WTO Government Procurement Agreement, which the foreign companies do not have the same opportunity to compete for contracts at the same as the local company. Malaysia requires the foreign companies need to find a local company to be a partner before they want their bids will be a consideration (Export). If Disney wants to operate the theme park in Malaysia, which they need to find a local partner to work with before they can do the business over there.
Labor relations In Malaysia, there also have the employment laws of Children and Young Persons Act 1966 to prevent the exploitation of child labor. The children under 14 years old only light work in family’s business and the young persons from 14 to 16 years old can light work that does not involve the use of machinery. They are only able to work between 8 AM to 6 PM and a maximum of 7 hours a day (3ecpa.com). Labor cost is still low in Johor Bahru compare to exchange rate of Singapore Dollar; so many peoples emigrate to work in Singapore.
Shah, Anup. "Child Labor." - Global Issues. Anup Shah, 17 July 2005. Web. 26 Nov. 2013. .
In terms of laws prohibiting child labor, 180 countries have ratified the Worst Forms of Child Labor Convention, which prohibits all forms of child labor, including child trafficking, slavery, hazardous work, etc., yet child labor continues to happen in these countries. Other countries like India and Eritrea also need to be pressured and convinced to ratify this convention(ILO). This is not the only law prohibiting child labor, however. Globally, child labor before the age of 14 has basically been banned, but most countries do not enforce this rule or have exceptions to this
A basic of Disney theme parks is the Main Street USA zone. This section features highly in all of the parks, usually coming right after the entrance. Key services like Guest Relations are located in this section, inside the "City Hall" (HK Disney Source, 2014). There are a number of elements to the Main Street, USA exhibit, and these will be discussed along with the history of Main Street USA in this paper. In particular, how the different elements of Main Street USA work together are covered. The concept has proven to be long-lasting, even across cultures, because of its magical portrayal of idealized American life, which draws heavily on Walt Disney's own childhood experiences.
International Theme Parks Ltd (HKITP) was formed. While the owners supported the project with substantial
The brand image that is created by the park goes with what they portray as they have set up sections that are comprising of the featured movie or show. The cleanliness aspect and the environment creates and delivers a symbolic difference to the whole theme park (Richard, 1993). The management have made their efforts in maintaining the same feeling, as they employees and the staff is dressed and the procedure so the park is carried out in pure joyous manner. They have the shows that have the characters from the movie, especially the stage shows and they are dressed up in the form of the characters giving a jubilant feel to the travellers and the tourists. As there is advancement seen in all market, people and tourists are getting more informed about the entertainment industry they prefer more to their entertainment package (Golob, 2003). With this advancement, people tend to be wise and more informed, raising the bar of standard and requirement that are offered by the entertainment theme park. As the management staff knows that now people are more vibrant and have gathered data about what they will be offered, they are no more interested in listening to the stories and the fairy tales that are described to them (Ashwell, 2015). They have a tendency to adapt to the environment and want to be the part of the whole story. As this requirement has grown in the market, management has successfully made the changes to the strategies they have been implementing and they have been working on. These favourable changes have resulted in displaying the enjoyable changes to the theme park and helps them to changing market requirement and demand (Vogt & Andereck,
The Walt Disney plans to expand its presence in other countries too mainly the emerging market like China that offers great opportunity. Due to its highly advanced infrastructure and higher population, the Disney already made a biggest investment till date on a development and construction of Disneyland theme park in Shanghai, China. The success of Disneyland Hong Kong and the presence of 330 million people that resides within the 3 hour commute to Shanghai allows the Disney to invest $5.5 billion on this theme park. The Disney CEO states that the park will be open for the visitors in the early The company know its various revenue generating streams very well.
Travel and tourism is the largest industry as it a billion dollar industry. Malaysia currently acquired their biggest achievement of securing 25.7 million tourist arrivals last year which will contribute the millions of ringgit to the economy impact.
Malaysia was once a colonized land and known as Malaya back then. Malaysia is one of the Commonwealth countries, which means Malaysia was one of the British colonies.
Hefner, R. W. (2001). The politics of multiculturalism: Pluralism and citizenship in Malaysia, Singapore, and Indonesia. Honolulu: University of Hawaii Press.
Properly handling stakeholders. Hong Kong public were sensitive about the demolition of ecosystems that the project had caused (Ahn & McKerche, 2015). Disneyland had to comply to the environmental issues.
Hills, J., & Welford, R. (2005, November 16). A case study of Disney in Hong Kong. CSR ASIA, 1(46), 3-6.
Countries strengths are measure by it politics, economic and social but beside this, environment change is needed in Malaysia for the better of the future development, educate and lead Malaysian to more value with the environment. While government should protecting and preserving the environment.
For others attraction in Malaysia, such as theme park and shopping centre. In Malaysia, there are ten them park in Malaysia. Ten theme park in Malaysia which is Time Square indoor theme park, Sunway Lagoon, A Famosa, Resort, The Mines Wonderland, Bukit Merah Theme Park, Legoland Malaysia, Genting Highland Theme Park, Desa Water Park, Lost World Tambun, and Bukit Gambang Water Park. (Nivetha, 2012) At 1st September 2013, Genting Highland outdoor theme park has been closed because Genting want to build 20th Century Fox theme park. (Yeng, 2013) This 20th Century Fox Theme Park will be open at 2016.
Since the definition varies drastically in different parts of the world it is hard to decide what is child labour and what is labour. For example the minimum work age in Egypt is 12, this would therefore constitute the 12 year old as an adult in the workforce and therefore would not be put in the child labour category.16 However the basic minimum age recommended by the International Labour Organization is 15.17 The Convention on the Rights of the Child defines child as any person under the age of 18 therefore constituting the full time employment of 12 year olds as child labour.18 While the definition of child may be disputed, I still firmly believe that the full time work of persons under the age of 18, which puts them in harms way and distracts from education, and life outside of work constitutes as a human rights violation.
The present study is undertaken at Wonderla Amusement Park in Kochi, Dream World Water Theme Park in Athirappilly and Silver Storm Water Theme Park in Athirappilly. Also literature study was undertaken in Disney World Magic Kingdom in Florida.