Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
The Political Power of Social Media
Impact of social media on public opinion
The Political Power of Social Media
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: The Political Power of Social Media
Social media can also be used as a method to appear more connected to the citizens and as a platform to share personal images from the private lives of politicians. This has been a rather successful approach as many politicians have taken to using social media platforms such as Twitter and Facebook. An example of this is Barack Obama’s most retweeted Twitter post, that contained a photograph of the President and the First Lady in a warm embrace with the caption ‘four more years’. This photo was successful in portraying the presidents personal life - his loving relationship with his wife - and positive personality traits (Harding, 2012, The Guardian). This helped to show Barack Obama as the right leader for the country for the next four years. It also made the citizens feel involved in a personal moment in the presidents life, through social media. This was really effective as the whole campaign was relied heavily on social media to connect with the voters. These methods of presenting ones private life in the media should not be excluded from political discourse as it helps to show the electorate more and help them feel more connected to the politicians.
Lee, (2013) states, in Britain “...the area of political debate has become smaller and parties have become more similar, certainly in the area of policy” (Lee, 2013:281). The lack of differences between political parties may make it harder for the citizens to decide who to vote for. The increased attention on the personality traits and personal lives of politician may be an alternative method for the electorate to decide who to vote for. Kuhn, (2004) mentions that the personal qualities of politicians can help citizens distinguish candidates when the there is little difference be...
... middle of paper ...
...and Public Policy - Discussion Paper D-2.
McAllister, I., (2005), ‘The Personalisation of Politics’ - http://politicsir.cass.anu.edu.au/staff/mcallister/pubs/personal.pdf [Accessed online on - 31th March 2014].
Savigny, H., (2004), ‘The Media and the Personal Lives of Politicians in the United States’, Parliamentary Affairs, 57(1):223-235.
Seaton, J., (2003), ‘Public, Private, and the Media’, The political Quarterly, 72(2):174-183.
Stanyer, J., and Wring, D., (2004), ‘Public Images, Private Lives: An Introduction’ Parliamentary Affairs, 57(1):1-18.
Stanyer, J., (2013), Intimate Politics: Publicity, Privacy, and the Private Lives of Politicians in Media Saturated Democracies (Cambridge: Polity Press).
Street, J., (2004), ‘Celebrity Politicians: Popular Culture and Political Representation’ The British Journal of Politics and International Relations, 6(4):435-452.
Generally speaking, Experiencing Politics details what it is like for a legislator in the world of politics. John McDonough explains various political theoretical models and then relates them back to experiences he had during his time as a member of the Massachusetts House of Representatives. Not only does he relay these case stories to the reader to emphasize the points of the models he describes, but he also attempts to help the reader to become more politically savvy and aware of the processes that occur in government.
Garner, R., Ferdinand, P., & Lawson, S. (2009). Introduction to politics. Oxford, England: Oxford UP.
Fog, A. (2004, May 4). The supposed and the real role of mass media in modern democracy. Retrieved from Agner.org: www.agner.org/cultsel/mediacrisis.pdf
Danziger, James N. Understanding the Political World: A Comparative Introduction to Political Science. New Jersey: Pearson, 2013. Print.
South University Online. (2013). POL2076: American Government: Week 4: People and Politics—Interest Groups. Retrieved from http://myeclassonline.com
Jones, Jeffrey P. Entertaining Politics: Satiric Television and Political Engagement. Lanham, MD: Rowman & Littlefield, 2010. Print.
... Trent, J. D., Mongeau, P. A., & Short-Thompson, C. (1997). The Ideal Candidate Revisited: A Study of the Desired Attributes of the Public and the Media Across Three Presidential Campaigns. American Behavioural Scientist, 40, 8, 1001-1019.
...cians and Creating Celebrity. The media and political process (2 ed., p. 126). London: SAGE.
Shapiro, Ian, Rogers M. Smith, and Tarek E. Masoud, eds. Problems and Methods in the Study of Politics. Cambridge ; Cambridge University Press, 2004.
Newsmaking,” in Media Power in Politics, 6th Ed., ed. Doris A. Graber. Washington D.C.: CQ Press, 421-430.
Stromback’s four-dimension concept of mediatisation of politics can be perceived as the application of mediation and mediatisation in political communication. To better deconstruct his theories, the following paragraphs will introduce the two terms and their relevant characteristics that fit into his concept.
Mukherjee, J. (2004). Celebrity, media and politics: An indian perspective. Parliamentary Affairs, 57(1), 80-92. Retrieved from http://pa.oxfordjournals.org.ezproxy.bond.edu.au/content/57/1/80.full.pdf html
7th edition. London: Pearson Longman, ed. Garner, R., Ferdinand, P. and Lawson, S. (2009) Introduction to Politics. 2nd edition. Oxford: Oxford University Press, 1998.
...has so much power. The findings of this research could be used by campaigners in an attempt to swing an election in their favour, creating an unfair bias in parliament and denigrating the ideals of democracy.
The relationship between journalism and politics is a two-way street: though politicians take advantage as best