The most Effective Way to Market an On-line Shopping Service for Tecsave

The most Effective Way to Market an On-line Shopping Service for Tecsave

Background info: Tecsave

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Tecsave is now a supermarket store but when Tecsave was first

established Tecsave was a grocery store situated somewhere in the

Midlands. A sole trader named Robbie Peers in 1947 founded Tecsave.

Within a decade Tecsave expanded internally by becoming a PLC (Private

Limited Company) and by situating 56 branches somewhere in the

Midlands. At the present time Tecsave have continued to expand by

placing 187 branches situated in various parts of the U.K (131

branches situated outside the Midlands). Tecsave's niche market is the

supermarket industry. A sole trader is some one who runs/owns there

own business. The advantages are easy to set up (few legal

requirements, keeps all profits (from capital) decides what to do keep

some as retained profit invest etc, complete control over business,

choose holidays how long working for, close contact to regular

customers can see demands are met to. The disadvantages are more

responsibilities has unlimited liability if company goes in debt

debtors can force Robbie Peers to sell possessions. These where the

advantages and disadvantages implicated before Tecsave became a

Private Limited Company. The main advantage of being a Private Limited

Company is Limited Liability this is if Robbie Peers is in financial

difficulties he can not be forced to sell personal possessions to pay

of the debt.

Background info: Supermarket/grocery industry

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The grocery market in the U.K is approximately valued at 104 billion

this ind...

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cost of a PC, not the access itself, that is keeping people offline.

Home Internet access trails almost every other household consumer

electronic device in terms of ownership and usage. Almost all (97

percent) of the respondents have a TV, 48 percent have a cellular

phone, 42 percent have home computers, and 20 percent have home

Internet access.

According to Reid, making home Internet access cheaper and easier

through TV-top boxes and video game consoles will be the answer, along

with wireless Net access.

"There is a tendency to assume the 'North American' model of Web

access from a home PC is the only the Web will continue to develop,"

Reid said. "The 'Euro-Asian' model of wireless Web access on

cellphones and palmtops, and public access to the Web in cafes and

kiosks must play a greater role."