The marketing of the Bridge Cafe Buffets is aimed towards all age groups.

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The marketing of the Bridge Cafe Buffets is aimed towards all age groups.

As the Bridge is part of the church buffets are offered for weddings

INTRODUCTION

This report was commissioned by Mrs A Bernard to show my understanding

of the tools, techniques and ideas presented in the marketing module.

The report will cover marketing orientation, practice approach, impact

and buyer behaviour. Development of marketing segments and the

marketing mix.

To display my understanding I have used the Bridge Café, which has

been trading for eighteen months and is expanding its services. It is

part of the Christ Church community outreach program and is designed

to offer good food at a very reasonable price.

The marketing of the Bridge Cafe Buffets is aimed towards all age

groups. As the Bridge is part of the church buffets are offered for

weddings, birthdays, christenings, blessings and funerals as well as

family functions and also as part of the conference facilities. With

such a wide age range of customers the marketing has to appeal to a

huge range of people from a variation of backgrounds. The service the

Bridge offers can be tailor made to fit to the client’s needs and

taste as well as a pre defined menu of various prices. With the

ability to meet with clients for a more personal touch or by

telephone, fax or e-mail for a faster more efficient service we can

stay ahead in research and the development as trends change and

different age groups have different tastes. We know our customers as

we all eat and have an understanding of different diets and customs

relating to religion. The clients that have already used the Bridge

Buffets Service have found it easier to approach them to arrange a

tailor designed menu for their guests as the staff are very

approachable and are willing to spend time talking to the clients and

their needs and desires. With this type of relationship with the

client it is hoped that they will use the service again. The buffet

service prides itself on producing home made and home baked products

fresh to the client, which is catered to all sized buffets. Buffets

can be organised at short notice (twenty four hours) and still uphold

the same home made traditions.

The marketing in practice fits in with the definition “Marketing is

the management process which identifies, anticipates and supplies

customer requirements efficiently and profitably” (The Chartered

Institute of Marketing) as the client is in contact with a senior

member of the team who knows and understand both the client needs and

the practical aspect of the catering team.

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