The imporatnt role of mass media

The important role of mass media

Mass Media play an important role in the society life. Mass media refers to a various methods of data and information on a global scale (Mujtaba, 2011). Without the role of mass media, societies cannot retrieve or know about the news around the world. When people being connected with the mass media, means that the people connected around the world. Mass media can transfer information through a media and can also receive information. The mass media also began from the last 5 decades. Not only that, but also the mass media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. However there was a positive and negative effect of the mass media.

Before discussing the positive and negative effect of the mass media, the main thing that people should know about the important of mass media is about the three things. The first and the important thing about the mass media is they provide society news or information, the second one is about entertainment, and the last is education. Basically, in daily activity people need news and information throughout a day. They need news or information usually for various reasons, sometimes it depends on the people themselves. For example, the young generation of children usually follow the news about their favorite celebrity, while the other prefer to follow the news about politics and economics. Entertainment is the other form of mass media that used to amuse them in a hectic environment. Therefore, the last is education. Education is for educating the masses about their rights, moral, social, and religious.

Television is one of the popular mass me...

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...erently by each individual depending on their interests and depend of society’s ability in using information coming proportionally. The most contrasting impact is felt among the community is changing lifestyles and patterns of behavior which society requires to be versatile instant, causing a shift of cultural values in public life. Mass media presence is felt more influence on the younger generation who are in the stage of self. The information received from the media is affecting the social and cultural life of a society both in the perception of his attitude and behavior. Mass media has created a new culture that wants the public to adjust to the culture. Adjustment of public attitudes toward popular culture caused a social change in all dimensions of public life and public demands for change from traditional society to the society with a modern lifestyle.
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