The imporatnt role of mass media

The media constantly bombards us with news, advertisements, etc, wher... ... middle of paper ... ...r attention on selected issues on which the public will form opinions on (McCombs). Framing is an important factor by allowing the media to select certain aspects about the problem and then make them appear more important in the text, which results in enhancing the meaning or interpretation of the situation (Scheufele). Last, but not least, priming also played an important role in shaping public opinion. Priming works as the media repeatedly exposed certain issues in the public viewers. The more exposure an issue gets, the more likely an individual will recall or retain the information in their minds.

Media is the main means of mass communications to society. As the “Information Age” advances, technology has influenced sources of communication and information, using social networks, newspapers, television, magazines, etc. Mass media advertising technique can be very manipulating and persuading to intrigue it’s viewers, mainly controlled by major businesses such as Walt Disney Companies, news corporations, Time Warner, CBS corporations, and Viacom ("Media Influence on Society,2009). The advertisements are used to lure people into buying items, advertise the latest trends, and how to become accepted by society. These forms of mass media captivate many people where violence is portrayed to be okay, how to be accepted by society, and how the “American dream” should be.

As Henry Jenkins said, it changes the way people tend to consume the news and entertainment . This is important due to the fact that this world has become combined of multimedia resources with the many forms of media that are available today. With societies constantly growing and advancing, the emergence of new media is inevitable. New media result from the convergence of media . Times have changed from the past where media only meant to be watching television or listening to the radio.

Mass media has the power to both create and destroy almost anything. The information mass media provides is interpreted differently by each individual, and how this information is utilized can create impactful results—both positive and negative. Information generated by mass media has and is affecting the development and effects of media, the economics, and the changes being made in society through social change by altering the consumer’s attitudes and behaviors, and their overall perception of society as a whole. Sure, the influence of the mass media can be indirect and difficult to monitor, measure, and understand at time; but, mass media is an important instrument to be used in continuous efforts to improve people 's quality of life. That is why the profound and vast influence of mass media and the role it has in modern democratic society needs to be taken into consideration, as each individual has become more reliable on consulting the media to satisfy their constant wants and

It was said that popular culture is from the way in which we dress, talk, and eat are all ways of showing what popular culture is. Popular culture is also widely shown to the society through the media. I would have to say that this is a good example as to why it should be studied more because this is what shapes our society. People look into the things that are being shown through media as the things that are important and they shape the way people act. Following that point, if this is what can be seen as what is shaping our societies, one would think that it should be widely studied and looked into with greater detail.

They play key roles at the political level through their communication materials, as they play an influential role in political decision-making process. Multiple roles, as we do in contemporary political life, the media intervenes in the formation of concepts and perceptions of people toward the truth. It also provides awareness to people with political experiences which through it, the public opinion is formed in the Domestic and international societies. This is no doubt the reason that modern societies have become totally dependent on mass communication in the transfer of communication messages to be delivered to the masses, it plays this role of governmental and non-governmental organizations with the assistance of advanced and effective devices on top of it like press, radio, television, movies and

Mass media educates its customers on how to think and to act, as they are conditioned to what the media portrays as suitable responses and behavior to experiences in American life. This long- term process is established over the years as media influences the impressionable age groups, as they are gradually exposed to distinct messages of mass media. These distinct age consumer groups are targeted by mass media, and while the effects of mass media are short-term, the subtle impression is long-term. The effect on American s... ... middle of paper ... ...mmunity and friends have become more concerned of their own pursuits of happiness and security. Most people perceive mass media as quite negative, cynical, and unimportant for everyday life’s survival.

Mass Media Influence in Shaping People's Ideas about Society The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it. The influence of mass media has changed the behavior of sections of society.

In conclusion I have noted several methods of news media that the public has access to. Many personalities have different methods of getting their opinion to the public and some try to stick with one or two at the most. All of these methods greatly influence public opinion concerning politics and politicians. In this country, public opinion is incredibly important to the success of politicians or movements. If you don’t carry a significant number of people in this country your success as a politician is not going to happen.

Popular culture and media are deeply ingrained in contemporary society. Influenced heavily by modernity and the process of modernisation, the importance of these models is constantly changing. Indeed, the power and agency afforded to the media and elements of popular culture are similarly evolving, as the society they represent evolves politically and economically. Walter Cronkite argued that the task of a journalist is “only to hold up the mirror, to tell and show the public what has happened” (Groeling, 2008, p633). However, this concept applies wholly to media and popular culture as well, as ultimately these cultural phenomena are reflections of the society they are intertwined in.