The Influence Of Fashion Show

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In the world of Fashion, it is renowned that Fashion Show (footnotes/reference) is the biggest seasonal event of all times in the industry, which fashion designers showcase their most up-to-date collection during Fashion Week (ref). Fashion powerhouses such as Chanel, Louis Vuitton spending fortunes to create the most innovative and extravagant setting and the ultimate front row for their fashions shows,striving to etch (bof: show bussiness) in audience memory and creating a buzz (ref) in digital and social media. The dynamic of Fashion Show has been revolutionized with the existence of social media. It is no longer just about showing beautifully design garments for the seasons and venturing sales. In this new digital era, it is aimed to impress …show more content…

The Fashion consumers’ lifestyles continuously evolve can be seen as advance technology has been growing immensely over the recent years. With this influence, Luxury Fashion brands definitely have been using their capital to invest in impressive shows. The ‘social-media push’ (bof Show) has also certainly pressured Fashion Shows to shift into modifying its quality. Fashion Show has also been used as a medium to build distinctive brand image. For example, Louis Vuitton has the house’s greatest-ever-shows. There were the fully functioning escalators, caged hotel lifts, a water fountain and a twirling carousel flanked by beauties Kate Upton, Eva Herzigova and Natasha Poly. (bof Show) The notion of spending millions of pounds on a Fashion Show seems to be relatively …show more content…

Ruth Chapman, CEO of Matchesfashion.com who is actively buying for eight months of the year, flying to Milan, Paris and New York for buying trips, and adding numerous meetings and appointments with designers and brands are simply in a shambles. (bof, show) People in the industry complaining that New York schedules their shows are too early and do not work for them. Steven Kolb, CEO, Conuncil of Fashion Designers of Amercia mentioned that Fashion being the second largest industry in New York (ft.com video), it seems very unproductive four major Fashion cities that all want to sell globally and supporting their global businesses, not to have a global strategy around fashion

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