The World Travel Guide

The World Travel Guide

The World Travel Guide is not of a very high quality. The paper is

thin and easily torn; although from the front page it looks appealing.

There is little use of colour in the World Travel Guide but there are

relevant illustrations.

Ease of Access

The World Travel Guide is very easy to use although the print is a

little small and may be difficult to read for some people. The tourist

destinations are listed in alphabetical order and are easy to find.

The continents are colour coded to make the guide simpler to use.

How up-to-date are the sources of information

The World Travel Guide is published annually which means the

information is relatively up-to-date, although, by the end of the year

some of the information may have changed, but economically it would be

impossible to publish the World Travel Guide more than once a year.

Strengths

The World Travel Guide is easy to use as it is a paper-based source of

information; it is often preferred but its uses. The World Travel

Guide is an excellent source to use to find out about different

tourist destination. There is a detailed description of each

destination and consists of: travel facts, attractions, culture and

visa requirements. The World Travel Guide is useful for anyone within

the travel industry.

Limitations

The World Travel Guide is not portable as it is bulky. The guide is

very detailed and someone may prefer a brief outline of each tourist

destination. The World Travel Guide is quite expensive and may not be

affordable to some people or companies. The World Travel Guide is

published annually and may not be up-to-date toward the end of the

year.

Main User Group

The main user group of the World Travel Guide is likely to be travel

agents. They would use this to learn relevant information that a

customer may require. A customer may use the World Travel Guide to see

which destinations are most appealing to them.