The world of the music industry has changed greatly since the heady heyday of vinyl. The way to a music fan 's heart, however, has not changed at all. There was a time when fans fell in love with music and lined up for the next hot album release. Those days are gone.
Music is increasingly becoming commoditized entertainment so touching the hearts of music fans has become increasingly difficult. How do you connect with fans in a lucrative way? How do you cut through the avalanche competing digital entertainment from online gaming to social media and from illegal downloading to free online music video? How do you make the fans fall in love with music again? The Fan Experience.
The Fan Experience is a book detailing a 7 step sequence to fan centred music business.
1. You learn how to listen to
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The adoption of the Gutenberg’s Renaissance technology, the printing press, was disruptive in the same way that the Internet is. Prior to the mass adoption of the printing press there were copyists or scribes who were in the business of duplication. These businesses were under the patron of the wealthy families of the Renaissance Era. As such their business was dependent on the tastes of these families. Working copyists declined in the last part of the fifteenth century due to the adoption if the printing press. When scribes made errors in their duplications the errors were crossed out and corrected in the margins of the document which led to further inaccuracies and misinterpretations down the line. It even led to sarcastic comments made in the margins! The printing press was of course a faster more accurate method of duplication. So the thing is, people have a way of developing technologies that put other people out of business. In the name of progress some traditions have to decline. In addition, people hate change. We have trouble managing change at the best of
Books today are everywhere. We find them in many households, libraries and schools all around the globe. We find many different types of books; from stories to educational textbooks, we regard them today as sources of knowledge and amusement. But it wasn’t the case before 1455. That year, one of the greatest inventions in human history was revealed to the world; Gutenberg’s printing press. This press allowed printing in massive quantity, spreading books all around Europe and the rest of the world at a fast rate. The printing press had many positive consequences on society. At first, it standardized grammar and spelling, and then introduced the mass production of books. It finally inspired future printing technologies around the world.
This new technology is not without its shortcomings. First, the printing press used limited materials. Next, as Mumford notes, the advent of print led calligraphers and manuscript copyists out of work. Furthermore, as Graff finds, it created “typographical fixity”—material once printed cannot be changed. Finally, mass production was dependent and limited to large markets (Mumford, 95)....
A fan in today’s world is usually characterized as the result of the “star system” portrayed in society due to mass media where media figures’ lives are constantly emphasized on a day to day basis. The internet and society are obsessed with news concerning celebrities, and knowing about their personal life. Today’s social media keeps fans constantly updated about celebrities, giving fans the illusion that they know everything about that celebrity and that they are connected somehow. This type of mass media has made the difference between appropriate behavior and inappropriate behavior of fans less noticeable (Lewis 11). These types of fans, the pathological fans, are also classified as the “o...
The music industry has changed in more ways than we could imagine. At first we started with artists just selling singles, then it transformed over to people buying albums, and forn then on iTunes started to sell songs for just cents. In the year 2005, Pandora was launched on the Internet and later they created a mobile app. Most of the artist’s music can be found on YouTube. Free downloads has affected this industry as well. The music industry has found many ways to let the fans listen to the music they love. Internet streaming radios like Pandora are having to pay artist for copyright reasons. The music industry had two significant changes in the 21st century: the physical albums have dropped but streaming music has increased, even though artist get little to nothing in return.
Artists and fans alike have been at the forefront of the music-scene revolution, and both have benefited in a number of ways. While major record labels try to find new ways to return to the years of massive profit, many artists have found new ways to connect with fans on a more personal level as well as new ways to get their music heard. Fans are discovering the perks of following artists that aren't controlled by four-record deals and corporate input. The music landscape is changing. This is a good thing.
Music has been a part of human culture since the beginning of time, and it continues to transcend language barriers, belief systems, and remains completely open to interpretation. Music has changed drastically in the last 20 years. The main barrier breaker is credited to the Internet, which has opened an entire new world for music. Music will continue to evolve over time as the industry finds new ways to use the Internet. Major labels have found that adapting to the new ways of the industry has provided continual change for them. Musicians and labels have to continue to be open to accept the changes as time goes on to benefit the consumers as well as themselves.
The most significant down side to technology is the loss in revenue from album sales. Illegal downloading of music has become prevalent in today’s society, and many artists—major or independent—receive little to no profit from album sales. Many companies, such as Apple, have tried combating the issue with protected file formats, but a loophole has always been found to bypass the protection. Unsigned and independently signed artists hurt the most, as they pay almost everything out-of-pocket to produce their music. The only feasible response to the loss in revenue, artists have found, is to increase tour dates. In today’s age, it is not rare to find artists who tour more than eight months out of each year. Touring has become one of, if not the only, reliable source of income for many
Development in computer technology has also made a big impression on music. Many things within these fields have enabled artists to connect with their fans in ways they couldn’t before, and on a lower budget. In this paper, the discussion will be about all of these topics, and about the factors that help transform the music industry into something altogether easier for new people to contribute to. History: Back in the early 1980’s, record labels controlled what people could hear through airplay, record distribution and manufacturing, and selective promotion of music based on their judgement of their audience.
When it comes to the music industry, an artist makes a song, the label sells the song and then the listener buys it? In the world today, the music industry is knowledgeable of digital downloads, music videos, file sharing, and now social media. Social media is the voice of an individual and captures joy, emotions or thoughts in pictures, tweets or status updates. It is a reachable space that is used to keep in touch and to reach out. Social media allows listeners to shares their favorite artists, post their favorite songs and really created a genuine connection with the artists. The music industry has changed because social media is a tool needed to connecting with the listeners. Social media is necessary to maintain a career in the music business.
In today’s evolving and changing society, many people do not appreciate how extraordinary music truly is. Since the birth of the vinyl record, there are less people who own and are interested in them. Even though vinyl records have recently been making a comeback, they are still not as popular as they once were. People take for granted how easily accessible music is today though in the past it was not as simple. Even though vinyl records may be costly and may not have a large quantity of songs, as time progresses and technology continues to develop, the way that people listen to music degrades their appreciation for music due to easier accessibility, weaker sound in terms of quality, and decaying genres.
... Gutenberg revolution and its relevance to the current mode of electronic publishing is relevant only if there are certain pre-existing conditions in the society. In conclusion one would like to point out that electronic publishing would only shape the course of history and contribute to the understanding and change of one’s environment if these publications are not mere clones of the available hard copies. The medium’s independent existence as way of providing information is the only way real change can be brought about.
Have you ever heard of bands that are local? Some bands play at late night events but you’ve never heard of them. That’s because they don’t have anywhere to start so people out of the city can listen to them. How do you think they can get more fans? Putting a video on YouTube rarely works especially if it doesn’t come from a popular sponsor. The band members record themselves and upload it to a website and have the music the uploaded free. In order for there to be more fans, the band needs to have their own music free. Someone that hasn’t heard of an artist won’t pay to listen to their songs, they won’t know if it’ll be a good ...
There is an event that I just can describe as one of the most unique and memorable in my life: attending my first concert. After years of listening to Ron Pope’s music, watching his YouTube channel, and following all of his social media accounts, the satisfaction of seeing someone whose music has been the soundtrack to my life for so long was unreal. There were moments that I had to internally remind myself that this is, in fact, happening in real life. Being a dedicated (some may say eccentrically so) fan is tough work – and I was rewarded with two hours of pure magic for one night. Attending my first concert was a unique event that I will always remember fondly because of the atmosphere, the amazing performance and the sense of connection
Let’s flashback to the early years of childhood when artists would announce when their album would be released and us kids would get all excited and couldn’t wait to get into the store to buy it. We would save up all of our money for that day, beg our parents to drive us to the store, then would put the CD in our little CD players and listen to it on repeat. Nothing made us happier than buying that new CD from our favorite artists.