The World Is Flat: A Brief History Of The Twenty-First Century By Thomas L. Friedman

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Book Review I read the book, The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman. Freidman makes a lot of interesting points throughout the book that describes the “flattening” of the world. He believes our advancements in technology have brought us to a point in history where individuals can collaborate and compete globally. In chapters 1-4, Friedman, while on a tour of Infosys Technologies Limited in India, is stunned the campus has constructed glass and steel buildings and is equipped with advanced technologies such as large flat-screen televisions. Later that day, Freidman visits an Indian call center filled with 2,500 young people each selling items or providing customer service support over the phone for various companies. Each customer support…show more content…
He discovers McDonalds has a single call center in Colorado that takes orders from customers over the phone for restaurants that operate in three states. Friedman continues to present other evidence that there are multiple “forces” that are flattening the world. The first flattener occurred on November 9, 1989, the fall of the Berlin wall. This event is significant because it allowed knowledge to flow freely in places such as India, Brazil, and China. The second flattener occurred on August 9, 1995, the date that Netscape went public. Friedman describes two components that allowed people to communicate globally, the Internet, a service that allows computers to communicate, and the World Wide Web, which houses larges amounts of information. The third flattener occurred in the mid 1990s, the advent of work flow software. Work flow software allowed people that were geographically separated to collaborate with each other very quickly. Web standards such as HTTP, HTML, XML, and SOAP were developed so businesses and entire continents could speak the same language. The fourth flattener

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