The Walt Disney Company

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COMPANY BACKGROUND
The Walt Disney Company is a wildly successful, international entertainment and media company. The company was born in 1923, after Walt and Roy Disney formed a partnership and started creating animated films. They affectionately named their joint venture the Disney Brothers Cartoon Studio. This was the beginning of what is known today as The Walt Disney Company. A more detailed history is available at http://thewaltdisneycompany.com/.

In 1957, the company made its public debut on the New York Stock Exchange. Under the stock symbol DIS, shares were sold for 13.88 each (Seidman, 2012). Today, shares are valued at approximately 77 dollars (DIS income statement, n.d.). The Walt Disney Company is also included in both the S&P 500 Index and the Dow Jones Industrial Average.

For the past three years, the company has reported positive annual sale and profit numbers. In 2011, sales peaked at 40.89 billion, generating 4.8 billion dollars in profits. In 2012, sales increased to 42.28 billion, while profits soared to 5.7 billion dollars. Last year, sales culminated at 45.04 billion dollars with Disney pocketing profits of 6.1 billion dollars (DIS income statement, n.d.). Additionally, Disney boasts a market value of approximately 104 billion dollars (Walt Disney, 2013).

INDUSTRY INFORMATION
The Disney Company operates five divisions that serve the entertainment and media industries. Their main customer base is made up of young children. The segments are listed and detailed below.

INTERACTIVE
Disney Interactive creates games, mobile apps and other interactive online content. This division is based around digital and online platforms. The are several websites that offer children an engaging and safe virtual meetin...

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...ctivities. It is possible to plan and book a vacation. The company also sells Disney products online. Disney also earns money from selling space for advertisements. In addition, interested parties can stream or purchase digital copies of movies.

ASSESSMENT OF INFORMATION SYSTEM VALUE
I believe Disney’s use of information systems is very valuable. The MyMagic+ has the potential to customize a Disney experience that a child will never forget. When that child becomes a parent, there is a good chance he or she will take their kid to a Disney park. The energy information system and the enterprise resource planning system help streamline park operations at a significant savings. Their contributions to the ultimate Disney experience may not be as front and center as MyMagic+, but they are just as significant. All of these systems help solidify Disney customer loyalty.

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