The Walt Disney Company is one that provides a broad spectrum of goods and services, making it extremely unique. The company divides themselves into five main categories: Media Networks, Parks and Resorts, Walt Disney Studios, Consumer Products, and Disney Interactive. These five factions do different things from producing movies to running theme parks. The Walt Disney Company, an oligopoly as few firms exist with the same relevance in society, continues to prosper and have positive revenue in all recent annual reports. While costs of production may be extreme and expensive, The Walt Disney Company brings in major profit continuously. Holding a major share of the market, Disney is a very powerful and very relevant company.
The Walt Disney Company
The Walt Disney Company, since its official start in 1923, has become a highly valued company across the world. With multiple goods and services to offer, the company thrives in more than one area. Whether a family is going to the movies or buying kitchenware, Disney has found a way to ensure their company name is always around. The Walt Disney Company has categorized its wide sphere of influence under five main divisions.
Throughout this paper, these five divisions will be analyzed in depth. Just one of these divisions of the company does not explain what The Walt Disney Company is completely. Thus, examining just one faction would do not justice to my firm of choice. Because of this, through each topic assigned, each section of the company will be considered if necessary to explain the company fully. The Walt Disney Company will be examined for its decisions in regards to where to spend money, how overall economy and supply and demand affect the company, what advantages Disney h...
... middle of paper ...
... for Competitive Advantage." The Walt Disney Company. Blogger, 5 Sept. 2011. Web. 09 Apr. 2014.
"Company Overview." The Walt Disney Company. Disney, n.d. Web. 24 Feb. 2014.
"Disney History." The Walt Disney Company. Disney, n.d. Web. 07 Apr. 2014.
Iger, Robert A. "The Walt Disney Company." The Walt Disney Company, Jan. 2014. Web. Mar. 2014.
"Robert A. Iger | The Walt Disney Company." The Walt Disney Company. Disney, n.d. Web. 10 Apr. 2014.
"The Walt Disney Company (DIS)." Yahoo! Finance. Briefing. Com, n.d. Web. 09 Apr. 2014.
"Top 10 Amusement Parks : Fans Favorite Theme Parks : Travel Channel." Travel Channel. Scripps Network Digital, n.d. Web. 01 Apr. 2014.
"Walt Disney Quotes." BrainyQuote. Xplore, n.d. Web. 08 Apr. 2014.
Yee, Kevin. "Ten Years of Price Increases at Walt Disney World." Web log post. MiceChat. Micechat, 23 July 2013. Web. 09 Apr. 2014.
problems. In a study done on the role of the Walt Disney Company, Vincent Faherty explains
The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive. The company has strong diversified product portfolios and generate high returns and revenues from all the target segments but the media networks contributes
The Disney corporation is easily the greatest empire of entertainment in the world thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcasted through the many works and readings that we examined in class. The articles gave me new knowledge about Disney that I was previously unaware of.
(1) Michel G. Rukstad, David Collis; The Walt Disney Company: The Entertainment King; Harvard Business School; 9-701-035; Rev. January 5, 2009
Walt Disney Corporate information on Disney online. (n.d.). Retrieved June 13, 2004, from the Disney Web site: http://disney.go.com/corporate/
This case provides a brief history of management conflict and change at Walt Disney Company. Former CEO Michael Eisner was considered to be controversial because of his abrasive style and tendencies toward micromanagement. It was this style that strained several important relationships to the Disney Company. Though his reign as CEO during the 80’s and 90’s helped advance Disney Company, it was his conflicting management style that led to his demise and the beginning of Robert Iger’s epoch at Disney. Since Iger has taken the helm as CEO Disney was ranked 67th in the Fortune 500 list for largest companies, it has become the largest media conglomerate in the world, and relationships and disputes stemming from Eisner have been reconciled.
The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into creating memories for families. Disney is a leader when it comes to the theme park business, and other parks look at Disney as a leader. An example of this is that other parks will not raise admission prices, until Disney first raises their prices. WESH.com said "It remains to be seen if Disney's move will trigger a round of similar increases at other Orlando theme parks. Historically, when Disney raises its prices, the other parks follow" (2011, p.1). There is not a company in the world that can provide the "magic" that the Walt Disney World company can provide (Disney.com, 2011).
The Walt Disney Company is the largest entertainment company in the world in terms of revenue. It was founded on October 16, 1923 by Walt Disney and his brother, Roy O. Disney. They started the company, The Disney Brothers Cartoon Studio, where they became the leader in the American animation industry and later working in live action film production, television and their world famous theme parks. Through different acquisitions, they have diversified and now do business in theater, radio, publishing, online media, music and own several television channels (Disney History Institute).
From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. One of the key statements in the text states, “Disney’s greatest challenge today is to keep a 90- year- old brand relevant and current to its core audience while staying true to its heritage and core brand values.” (Kotler, Keller, 2012, p. 179) Diversification has been one of Disney’s smartest business decisions. Today Disney has ventured into various industries such as studio entertainment,
Disney has a rich history and an even brighter future due to the smart decision making of the managing body. Throughout its history Disney has been heavily involved in acquisitions, keeping up with the industry trends and even starting new ones through its parks and resorts segments.
The market segmentation of Walt Disney is divided into five main segments as follows: media networks, theme parks and resorts, Walt Disney studios, Disney consumer products and Disney interactive (Carillo, Crumley, Thieringer, & Harrison, 2012). As Carillo et al. (2012) continues to explain, media networks encompasses cable, broadcast television and radio networks, aside from digital operations. ABC, ESPN, and the Disney channel are some of the constituents of media networks. Theme parks and resorts, as Russell (N.d) states, include the operation of the Disney World Resort, the Disneyland hotel, the Disneyland Park, the Hong Kong Disney resort, and the Disneyland Pacific
One of the key factors of the successful diversification is the very strong branding of the name Disney. That the name was famous after the success in the early years made it among other things possible to go into the theme park industry. Evaluated isolated, the theme parks was a success. But when also accounting for the synergies created, the decision to go into this industry was a huge success. It has created a spiral of synergies, where the characters in the movies get more popular due to the parks, as well as the fact that when people are visiting the parks they get stimulated to buy the merchandise. This is just one example of the synergies that exist in Disney. When Michael Eisner took over control in Disney, he kept focusing on same corporate values as earlier, which are quality, creativity, entrepreneurialism and teamwork. These values have been preserved despite of the size of Disney, and are an important factor in sustaining and building the Disney brand.
“It is a common misconception that the history of the Walt Disney studios begins with Steamboat Willie in 1928.” (Kaufman, p. 68). Contrary to this misconception there have been ninety plus