I chose a magazine ad about a product I use, Jimmy Choo perfume. In this ad there is a model sitting on a couch with an appealing dress on and the perfume bottle is by her side. Jimmy Choo is iconic luxury lifestyle brand defined as an empowered sense of glamour. The model looks glamorous in this ad dressed high fashioned, and she is representing the product how Jimmy Choo imagines everyone using their product is supposed to look. Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year old women.
This advertisement then goes further to stress that, “The past is forgiven, the present is improved, and the future will be perfect.” This advertisement includes three alluring models, all of which are of different ethnicity but essentially have the same physical attributes. This image is used to appeal to all sorts of American women. The models all have famished bodies; this includes their angular, somewhat gaunt faces and protruding collarbones. Located right below this image is the company’s slogan which reads, “ESTEE LAUDER. Defining Beauty.” The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty.
Introduction I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
Local Indian models are represented in advertisements published in Femina, one of the most popular beauty magazines in India, but these models share common features stereotypically associated with Caucasian women (Reddy, 68). A magazine cover from the year 2000 printed a photo of Miss India and Miss World (who was Indian), both of whom had full lips, large round eyes, and pale skin. These features are seen among numerous other Indian models, as well. Reddy describes these traits as "stereotypes of Western beauty" (Reddy, 68). This indicates that India is also under the notion that Western beauty is the dominant preference, despite the increased representation of local
As the clock ticks, girls desire to become skinnier, and their clothes become skimpier. One time, “plus size” model Marilyn Monroe, considered to be one of the most attractive women in the world, was viewed as sexy. Now, barely clothed posing supermodel Kate Upton is considered sexy (Weiner). Neither of these women should be denied their beauty, however, it is worth noting the evolution of media desire. Ultimately, media has a strong influence on what viewers perceive as sexy or beautiful.
The next largest is Exclusive, Jennifer Aniston, Loving life after Brad, this is an appeal to a fairly young female audience because celebrities are a typically female interest and it has the added fact of relationship issues and solutions. Another sell line is super sexy shopping, High street party buys. Using words like sexy attracts classy females who like to look good and the party attracts girls who enjoy a lavish lifestyle. The last sell line is 20% of at Pied a terre, it is a designer shop and attr... ... middle of paper ... ...] Click here to view Certificate as PDF Click here to email Certificate as PDF to a contact or yourself Click here to view historic data This summary report refers to the period 01-Jul-2005 to 31-Dec-2005. This report was approved by the ABC on 16-Feb-2006.
Models that are used in their commercials tend to be very beautiful, radiant skin, blowing hair, and slim body that will draw more attention to their products. It is insane how a seductive commercial can have so much influence and can increase sales. Commercials also uses famous celebrities who has a excellent body image and a big fan base to promote their brand. Cindy Crawford’s Meaningful Beauty products advertise using women who has stressed over having wrinkles and age spots who tried everything to get rid of the unwanted. She used before and after pictures of each client but stressed that the clients feel and look better after using her products.
Once again Twiggy paved the way for models like Cindy Crawford, Claudia Schiffer, Kate Moss, and Naomi Campbell all of which opened highly successful restaurants, and made exercise tapes, clothes, calendars, posters, and many other products. The enterprising aspect of be... ... middle of paper ... ...mia. If these models are exemplars of ideal beauty, then the measure for women is that to be beautiful, starvation level is required. It appears that the media and the fashion industry would have the public believe that ultra thinness symbolizes beauty when in reality, the standard represents infertility, and premature death. The public has to realize that Twiggy was different.
Kilbourne (1999) argues that, “…advertising is one of the most potent messengers in a culture that can be toxic for girls’ self-esteem…” she further argues that advertisements contain “…glossy images of flawlessly beautiful and extremely thin women…” (as cited in Bissell & Rask, 2010). As a result of such advertising, many young women and teens have a manipulated perception of beauty. Research supports this claim by showing that the average US model portrayed in advertisements is 5’”11” and weighs 117 pounds; when in reality, the average US women is only 5’4” and weighs 140 pounds (Media and eating disorders 2006 as cited in Bissell & Rask 2010). Scholars claim that, “mass media can reflect basic beliefs, attitudes, and values toward female beauty and can even affect changes in cultures when others are exposed to images of ideal beauty and attractiveness” (Bissell & Chung, 2009). However, the beliefs and attitudes that have been adopted by the American culture are not creating a positive perception of true and healthy beauty, but rather a perception of shame and disappointment (Bissell & Rask, 2010; Bissell & Young, 2009).
You see more fair skin, slim women in Victoria Secret ads and commercial; they even make better clothing for skinny women than bigger women. Also, cosmetic and plastic surgery is a popular trend that is happening across the world. You see celebrities and famous video models that have hourglass figures with unrealistic body measurements. Humans naturally yearn for acceptance and higher self-esteem. They will go to the extreme to change their appearance to look like the women/men they see on television.