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As a Business Improvement Manager the aim is to drive implementations strategically, with top management visibility and the use of consistent and standardised project management practices and to deploy these competencies with the goal of maximising organisational value. There is an opportunity in the delivery of projects for organisations to add value to better serve their clients and compete in the marketplace. To use the influence of relationships to have active and engaged sponsors who serve as advocates for project initiatives that lead the organisational change towards business excellence. The change management foundation model “requires leadership to set direction, project management to take care of technical aspects of change and people to implement the change, cited in Vora (2013). Within the business improvement role establishing key success measures that ... ... middle of paper ... ...Institute.
(Chin-Feng, L. & Hsin-Chung, H., 2009) "Analytical results indicate that consumers are primarily concerned with personal feeling, seduction and self-imagery benefits. Marketers can utilize analytical results of benefit-variable assessment for product design and marketing strategy formation." (Chin-Feng, L. & Hsin-Chung, H., 2009) In order to provide an ultimate product that consumers want and need creating differentiation, marketers must considered market augmentation which enables the product or service of a company to distinguish it self from competitors. Product augmentation happens when a company partners with other organizations to create a final product, an expected consumer product. (Kotler & Keller, 2009) Concerning the actual product, traditional marketers have developed product categories, which are durability, tangibility, and (consumer or industrial).
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30. Holden S. 1993, Understanding brand awareness: let me give you a clue!, Advances in Consumer Research, 20, January, 383-8. 31. Laurent G., Kapferer J., Roussel F. 1995, The underlying structure of brand awareness scores, Marketing Science, 14, March,
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Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses. Marketing Defined The text states that marketing is both an art and a science where constant tension exists between the formulated and creative sides.