The Value Chain Analysis Of Coco And Coca Cola

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Cola Wars came into existence since 1980’s though marketing campaigns of soft drinks rivals such as coca cola. Different kinds of challenges were being posed by companies like Pepsico and coca cola for marketing their products by innovating products through line extensions and entirely positioning different products for customers at worldwide basis. The modifications were being done in pricing strategy, bottling of products like soft drinks and brand positioning.
Each component has been analyzed though value chain analysis. They are such as resources and capabilities. The value chain analysis will help in creating greater value for customers by soft drink industry by classifying its activities into primary and secondary categories.
Primary activities …show more content…

• There are higher exit barriers for the bottlers.
• The advertisement budgets have become much higher and getting influenced from perception of customers.
Coca cola got positioned itself in market by creating a sustainable business model with better modifications in taste of its products, packing strategy and promotional activities. Coca cola is trying its best to deal with its competitors like Pepsi and juice manufacturing companies by producing low sugar content soft drinks by considering health and safety related factors of customers. Some recommendations, I would like to give to the management of coca cola Company for improving position with respect to porters five force models are listed below.
Entry barriers:-There is high level of dominance by coca cola Company in market
Rivalry:-There are small numbers of competitors who have been competing with brands like coca cola still there should be better promotional technologies being used for capturing market share.
Bargaining power of buyer:-Coca cola must be careful about bargaining power because customers can easily switch to other products(Calantone, R

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