The Use of Social Network or Social Media for Recruitment Purposes

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The use of social network or social media for recruitment purposes provide a substantial prospects for employers to search and recruit potential candidates. Since social media and online resources are the most available and effective tools in the 21st century, they are more convenient and appropriate to use for recruitment purposes nowadays. But as there are number of advantages there are also couple of significant challenges for employers if they want to have screening or background checks or check employee job references. While using social network to search and select the right candidates, employers are facing certain restraints, occasionally, while online screening is based on data found through social network content the wrong decision can take place. Because of potential discrimination hiring charges, the practice of social network screening and background checks by recruiters is going down. This can lead to legal charges from employees as there no clear law regulations at this point. Therefore there are should be evident policies and practice to be developed on how much of social network information the organizations and employers can use while going through hiring process. The limitations and solutions for this matter are long ago recognised and predicted and therefore this setback is not a restrain for companies and employers to stop proceeding with such wide and valuable tool like social networking. WHAT IS OUT THERE? OR THE THREE BIG SOCIAL MEDIA RECOURSES The three big social media platforms, which are most popular and therefore effective and usually need no investment, are Facebook, social network service, which was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students. LinkedIn, which is a business-oriented social networking service. It was launched on May 5, 2003, and it is mainly used for professional networking. And micro blogging service, called Twitter "that enables users to send and read short 140-character text messages, called "tweets". These major social platforms are very successful among large range of generations as well as they have become an integral part of so many people's lives. Therefore they are more convenient and handy to use, also because of the use of advanced mobile applications and high-speed Internet access, wherever working in an office or participating in a marathon. Although Facebook was originally built for personal communication only, it eventually was toggled into a tool that is being used for business and professional use also. It lets the users and potential employers to create an employment brand, search for possible applicants, and post available vacancies.

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