These sites offer a platform where brand information is posted. These programs aim at attracting attention from the users and encouraging them to share this information to other users and sites (David, 2009). Most users trust these sites as information is mostly posted by the management of these business, therefore, it is mostly firsthand information. Further, these platforms are easily accessible as only internet access is required by the users. Hence, businesses should adopt and embrace social media marketing for their brands as a stiff competition exist and will prevail in the global market.
Social media: In this section important aspects of social media marketing will be discussed. Social media marketing is the use of social media sites such as Facebook, YouTube, and Twitter to advertise products and access new potential buyers. This is also beneficial for social media users who get to “like” or “tweet” about their favorite products, get up to date news on the company, and share their preferences with friends who are then potential buyers of the products. While social media is a huge part of people’s daily lives, advertising to users is not an exact science. Most successful companies listen to their followers and adjust their advertising strategy based on what customers like and recommend.
A company that is just starting up needs publicity and Twitter can make that goal easier to achieve. “With 36% of businesses gaining a new customer through Twitter, this easy to use microblogging platform should be considered just as highly (as Facebook)” (Kiripatea). Businesses large and small can take advantage of these commercial opportunities. Many small businesses are getting their feet on the ground though apps and websites. A few small businesses that have become popular through social media are: Seamless, The Mermaid Inn, Hestia Tobacco and Branch (Hessinger).
Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
In recent years further development of the internet has made it possible for an individual or a business to mass communicate on its own. Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern business, but necessary. The biggest reason social media is so important to businesses is
Another big advantage of using this advertising platform is that companies are now able to reach a significant amount of consumers without using too much effort. An example of this would be a company posting a tweet about a product on Twitter. Not only is this tweet being seen directly by all of the company’s followers, the advertisement can be re-tweeted a countless number of ... ... middle of paper ... ...so. Later in the paper there will be a more in-depth review at how important effective communication is. Companies will also need to keep their social media accounts up-to-date.
Approximately, 51 percent want to know if the candidate is a good fit for the company culture, and another 45 percent want to learn more about his or her qualifications (Smith, 2013, para 5). Social media for hiring purposes has helped companies out, but it can also be beneficial for job seekers. With companies broadening their usage of social media, it provides an opportunity for applicants to connect directly with recruiters and hiring managers on social media sites. Networking has always been a great way of finding jobs; Social media allows connecting with anyone, which makes it easier to find even more job opportunities. It can also be used to make relevant connections with potential future employers and collaboration prospects’.
How to Get More Followers in Social Media Sites Social media followers are your gateway to killer blog traffic, so make sure they are 100% genuine and are actually interested in what you have to offer. Getting followers from social media sites like Facebook, Twitter, Google+, etc is a hard task. To get more social media followers, make sure to do the following: Enable social sharing to your website Add buttons to your blog or website that allow visitors to share content on your social media sites. There are plenty of ways to do this like using AddThis for social media buttons, using Tweetmeme to allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site, or a Floating Social Bar to your WordPress blog. Share quality and engaging content If you share quality and engaging content on your social media profiles, you are likely to get more followers than just promoting your own blog or service.
It made our communication easy, but it is hard to control and monitor the Social networking websites. This uncontrolled nature of Social Networking Websites leads to consequences such as cyber bullying, peer-pressure, mental-health issues, privacy issues, which forces us that we should control the data and information shared on SNSs and monitor it’s users’ activities on daily basis. Nowadays, Social networking Websites like Facebook, Twitter, and Myspace have become the most popular social networking websites on the internet. SNSs have become a required part of a person’s life, which are popular in every age group. Companies are hiring people from SNS like Linked In.
A key aspect of life is communication; very little would be possible without interactions between people. Breakthroughs in fields such as, medicine and space exploration are a result of thoughts of large groups of people uniting by communication. Beginning from an era of sending letters to ancient phones followed by emails and presently social networking . Online social networking is the use of an Internet website that enables self -identify and connection with other members based on one or more elements of commonality . Social networking is promptly dominating the field of communication Social networking comes to play more significant part in everyday lives of not only teenagers, but business organizations, mass media, business and education, to name just a few.