The Use of Social Media by Companies

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Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done.

Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business. Many businesses are using social networks for problem resolving matters, to initiate response of feedback, distribute info sooner, and for results of new concepts for the business, also to adjust the background inside the corporation. Recently quoted by Marc Benioff, the chief executive of salesforce.com “At a very basic level, Facebook is the most popular application ever, with a billion people who know how to use it” (Mullaney).

Although, many large companies were primarily sluggish to clasp Social Media they’ve since done so in many key ways. According to a survey by McKinsey & Co. It is estimated that two-thirds of big companies use Web 2.0 tools such as blogs or social networks, with use of internal social networks up to 50% more since 2008 (Mullaney). It has been said that Social Media is returning clients back to a mouth-to-mouth industry; nonetheless in its place of doing in person, businesses are choosing to do it within Social Media.

Social Media has dramatically altered the method for how we do our job. Just over ten years ago we didn’t have Facebook, LinkedIn, ...

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Overell, Michael. "ERE.net." EREnet RSS. Ere.net, 24 Oct. 2012. Web. 08 July 2013. .

"Social Networking Statistics." Statistic Brain RSS. Statisticbrain.com, 11 Dec. 2012. Web. 08 July 2013. .

"The Power of Social Media in Business | Articles | Dot429." The Power of Social Media in Business | Articles | Dot429. 429Magazine, 6 Apr. 2011. Web. 08 July 2013. .

"USA TODAY." USATODAY.COM. PHYS Org, 25 Mar. 2013. Web. 08 July 2013. .

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