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The Use of Smart Technology in the Hotel Industry
The use of smart technology in hotel industry has been identified as the current dynamic change that is being implemented in the hotel industry. In order to improve efficiency and customer satisfaction, hotels have decided to enhance communication – by adopting current information technology; the handling of customer have been improved with an aim of competing in the current market that seems challenging as a result of the current final crisis and diverse customers’ needs. This paper examined the smart technology that is being employed in hotel industry and its effect on the performance of the hotels – that is reduction of cost and competing well in the market and ensuring that customer satisfaction remains a paramount consideration.
The research in this paper used questionnaire to examine the current implementation of the smart technology in top hotel in the hospitality industry to access the cost of use of the technology and the impacts it bring to the hotel. The research also entailed examining of top management officials and operators of hotels that have adopted the use of smart technology.
Approximately 5000 questionnaire was distributed through the use of email, and around 356 of the people emailed responded, which equated to a response rate of around 6.7%. Most of the research questions were directed to the operators of the different top hotel that have employed the use of smart technology. The response indicated that approximately 72% of the managers responded to the questions, but the report indicated that most of the response came from high tech hotels.
The research engaged the use of survey since it was the broadest method of obtaining data from a wide range of hotel...
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... security: Attacks, prevention tool, practices. Journal of Foodservice Business Research, 10(1), 31-50.
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Singh, A., & Kasavana, M. (2005). The impact of information technology on future management of lodging operations:
Because, internet today is enabling web-based suppliers an opportunity to meet a choice of different types of customers (Schoenbachler&Gordon, 2002) and has evolved as a feasible distribution channel for the firms that wish to expand their market penetration (Frazier, 1999; Frazier & Antia, 1995), reduce costs (Payne & Frow, 2004), increase revenues ( Kotler, 2000), spread risks, and strengthen customer loyalty (Kelly, 2002) through its use (Hobmeier, 2001).now most of the hotels are using the multiple channel strategy where they are in partnership more than one sales and distribution channel to serve the same target market and this has grown in the recent years. This is creating higher complexity for the hotel management as the data are coming from different partners. As customers, today are using multiple channels, it is almost certain that the future will remain to contain a mixture of even more complex channels (Balasubramanian , Raghunathan, & Mahajan, 2005). Since now, it is obvious that why hoteliers employing multiple channels including electronic ones, is no different; to maximise customer awareness and market share and reduce costs, this increasingly widespread trend to cooperate with new channels rather than stick to
Hotelkeeper, 199(4577), 28-30. Retrieved from ABI/INFORM Trade & Industry. May 15-May 21, 2009. Vol. 199, Iss. 4577; pg. 28, 3 pgs
The management team of the hotel needs to do basic research to identify new products and services and latent needs of existing customers for the innovation process. An example is more room choices in the hotel. Then the company will need to come out with new products and services to reach the needs of current and new customers.
My paper analyzes the IS/IT (Information Systems based on Information Technologies) of hotel units integrated in a group, using a literature and a case study which examines how the information technology of the ERP type are applied in the hotel units along with its limitations and its advantages.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Marriott has made enormous investments in diversifying its range in offering quality hospitality products and services. Through segmentation, the company focuses on individual groups such as travellers, families and other tourists (Malhotra, p.750). Marriott has a marketing research department within the organisation which effectively collects a large amount of secondary data on an on-going basis and in response to specific marketing problems and opportunities. These data provide valuable information such as: the number of non-business travellers staying at each of the Marriott’s hotels over time, the relative occupancy by non-business versus business travellers over time by specific Marriott brands, average length of stay by non-business travellers, etc. These data can provide a clear understanding of the non-business traveller segment and how this segment selects a hotel. Through this approach, different customers can access specialized services and ...
Sturman, M., Corgel, J. & Verma, R. (2011). The Cornell School of Hotel Administration on
Today, nobody wants to follow the old fashioned “call or email and book” method to make reservation at a hotel. Guests are increasing turning towards technology and several platforms that are powered by internet. Guests make their reservations after doing a thorough research much before their travel date. In a situation like this, it is quite imperative for a hotel to make itself availa...
The Singapore tourism board is adopting increased use of technology to entice tourists. The stakeholders involved in the action include the Singapore government, the Singapore tourism board, the investors included and the event planners and managers who will gain from the increased traffic. The action is planned to take place starting from the marina sands bay which is one of the country’s best event venue. The adoption of technology will involve setting up teleconferencing facilities, increasing their online presence to attract customers and the use of social media would also allow them to respond faster to customer queries thus improving customer service.
Hospitality is the relation between the guest and host, or the act or the practice of being hospitable. This includes the reception, entertainment and generally looking after the guests, visitors or strangers. The word hospitality is derived from the Latin hospes which means “host”, “guest”, or “stranger”. Hospes is formed from hostis which means stranger. Today in many areas hospitality has developed in various ways, no two ways of hospitality are the same such as in India the term atithi devo bhava is used and guest is considered god like and we are told to respect them as such by touching their feet, in other countries such as the western people prefer a handshake and hospitality is more formal. This is one of the few industries that are directly involved with serving its customers in many significant areas for their wellness that are eating, drinking and sleeping which are some of the most important needs of an individual that a hospitality professional looks after, these are basic things we can provide but the times are changing we are in the 21st century now and the hospitality industry has as any industry been heavily impacted by it. Technology today has completely changed the industry which is why it is important to see which sectors have been affected, where many things have been changed and a new generation of professionals has emerged, which understands it and continues to expand it. This project has given me a new insight into the types of technology that are emerging to improve not only the experience of the guest but also the employees in this industry and their employers. This is why I have chosen five technologies which vary in functioning and development the technologies are Global Positioning Sys...
The customer is the most important for the marketer in order to sell the products in the market. With SmartThings decision making process is determined by the wants or needs of the customers and also about the behavior and service of marketer. In the issue of SmartThings, marketers try to segment markets in ways that may help them to guide and manage relationships with targeted customers. The target segment reflects the cognitive consumer and also the emotional consumer. SmartThings customers inputs are influenced by the factors of the marketing mix activities. Product and Promotion go hand and hand in the influence of decision making process of SmartThings. SmartThings are trying to have a direct attempt to reach, inform and persuade consumers to buy and use the product. The inputs to the consumers’s decision-making process take the form of specific marking mix strategies that consists of the product itself; mass-media advertising, direct marketing, personal selling, and other efforts. In the target segment it is likely to occur that the consumer is faced with the “problem” of recognizing if it is truly a need. With a product such as SmartThings, consumers are in a dilemma with the actual state of the product and the desired state of the products. For example, if the Hub with SmartThings doesn’t connect correctly with your smart phone that would a problem with the product that fails to perform satisfactorily. In contrast, if the consumer is looking new trendy products may trigger the decision process. SmartThings message is turning your home into a Smart House in other to make a living better. The segment of making individuals who are looking for convenient security for their house and family, the message is focused on the expec...
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Information technology is a buzzword in the modern competitive business arena. Without information technology no business is successful globally even locally. The role of Information and Communication Technology (ICT) in the tourism and hospitality sector is beyond the description. Visitors or clients now want to see the glimpse of the services quality, costs and compare with other channels in order that they can be benefitted. So, there is no alternative to disregard the ICT rather it should be treated as investment part and try to maximize the benefit derived from it. The hospitality industry also includes tourism sustained commercial activities like airline cabin staff or agents in travels. Information technology (IT) and
Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.
“The objective of this phase is to identify events and or future trends that will affect the hotel industry over the next five years. Also, the impact that those events and trends will have on your business in terms of cost and revenue changes and the timing of the impact.” (Fedele, 2010) For each of the external environment, it is also to identify what will affect the performance of the business.