Introduction
The University of the Philippines – Diliman is the first university in Asia to offer a four-year baccalaureate course leading to a degree in Bachelor of Science in Tourism. Graduates of the course are expected to provide leadership and manpower for the various sectors of the hospitality and tourism industry. Work choices for a UP Asian Institute of Tourism (UP AIT) graduate includes (but is not limited to) any of the following: tourism promotions, hotel management, transportation / tour / travel operations, research and other tourism – oriented undertakings. Neighbouring Asian countries had since looked up on AIT’s course offerings as basis on making their own tourism curriculum.
The birth of AIT was UP’s answer to the country’s developing and promising tourism industry in the early 1970s. Top hotels were being managed by foreigners and the Filipinos were technically inexperienced on handling such a diverse and relatively new field. AIT’s vision was to upgrade the travel and tourism profession by providing high quality education and training to students who will be the industry’s future manager, entrepreneurs, and technical experts.
The plan for the creation of AIT is finalized in 1975 under the administration of former UP President Onofre D. Corpuz. It was executed through a tripartite agreement between the University of the Philippines, the Department of Tourism (DOT), and the Philippine Tourism Authority. The following year, AIT’s plans was put forth as approved by UP’s Board of Regents. Philippine President Ferdinand E. Marcos released an initial 16 million pesos for the construction of the complex. Total cost for the project amounted to 25 million pesos.
The UP AIT complex was designed by Efren R. Hernandez...
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...finally come up with the “perfect” structure for the proposed complex. While this study aims to gather as much information about the theories regarding the politics and psychological inputs of architecture in its environment, it will only be applying concepts that are applicable to the needs of UP AIT.
Assumptions
Although used as part of the precedent study, the existing UP AIT building is assumed to be not reflective of the “identity” of the institution. This assumption will hopefully limit the influence of the existing building on the final design.
The projected population of AIT will be doubled.
Works Cited
Irwin Allen B. Rivera "ASIAN INSTITUTE OF TOURISM: The University's Concrete Contribution to Tourism Development" Sites and Symbols 2 : UP Diliman Landmarks (Quezon City: Office of the Chancellor, University of the Philippines Diliman, 2005) 084-87.
James F. O'Gorman, Dennis E. McGrath. ABC of Architecture. Philadelphia: University of Pennsylvania Press, 1998. Document. October 2013.
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