"A Test Of Green Claim Types And The Role Of Individual Consumer Characteristics For Green Ad Response." Journal Of Advertising 41.4 (2012): 9-23. Business Source Premier. Web. 24 Apr. 2014.
How Green Advertisement Works: When creating environmentally centered marketing campaigns, strategies are similar to new product evaluations. Target markets and consumer priorities are much different among those who are concerned with the environment and those who are not. In order to motivate consumers to care about the environment, businesses use the affective approach and showcase beautiful environments and use breathtaking images to create emotional connections between a product and the environment. Another approach is to educate consumers using statistics to tap into the cognitive sensibilities to convince the public that a product makes a difference. The effectiveness of both strategies depends on the product advertised, history of the brand and appropriateness of the medium.
Green Supply Chain Management has played an important role to achieve profit and market share by minimizing company environmental risks and impacts, while increasing their ecological efficiency. A study has shown that green supply chain management can be divided into ... ... middle of paper ... ...e of water and provide awareness about green friendly environment to general public. 10 CONCLUSION: It is conclude that Green supply chain is a new concept, need awareness and become popular in organization. Due to government pressures and make image in consumer’s mind company follow green SCM process, giving them green products and prove themselves a social responsible citizen. Though there are some difficulties to setup green supply chain process in organization and sometimes sales become decrease but it is a long term relationship which is profitable for organization as well as environment too.
"According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising." Owing to the globalization, most enterprises standardize the marketing strategies around the world, so as to benefit from large-scale economics, including production, logistics, marketing, management and so on. Hence, these enterprises are greatly influenced by green marketing. For those enterprises that do not catch up the green marketing strategy, they would be gradually be excluded or eliminated.
Therefore many world leaders have begun to look towards green economics to aid their struggling country. What are green economics exactly? The United Nations environment programme, defines a green economy as: “Economics which result in improved human well-being and social equality, while significantly reducing environmental risks and ecological scarcities.” This type of economics seeks to develop key areas of national economies with a focus on long run stability (Towards a green). This paper will present several aspects of green economics. The aspects covered will include, businesses relationship to green economics, problems with green economics and environmental concerns of a green economy.
"Real Green Living." Green America: Living Green: The Benefits of Biodiesel. Green America, July-Aug. 2006. Web. 22 May 2014.
Critiques of Green Marketing: Environment: Green marketing is a huge trend in recent business environments (Kassaye, 2001). Green Marketing was defined by Mintu and Lozardo (1993) as “the application of marketing tools to facilitate exchanges that satisfy organizational and individual goals in such a way that the preservation, protection and conservation of the natural environment is upheld” (Ruth , Kevin , & Debra, 2012). As Krause (1993) stated; consumers will willingly purchase products that are more environmentally friendly (Saxena, 2015). Consumers believe that if the word ‘green’ is associated with a product that it is good and helping the environment. However, this is not always true.