Analysis Of The Tipping Point By Malcolm Gladwell

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1. “The tipping point is a biography of an idea. That idea is that ideas spread just like viruses do” Malcolm Gladwell (Tipping Point). The author Malcolm Gladwell wrote this book to explain to the public that the trends we encounter daily are very comparable to communicable diseases. Gladwell supports his thesis by making his research from many industries, fields, and stories. Gladwell explains that in order for a trend or an idea to spread, there are many factors that make it a phenomenon. Factors called the Law of the Few, The Stickiness Factor, and the Power of Context. Gladwell utilizes these factors all throughout the book with stories and research to support his thesis explaining why some trends spread while other failed. …show more content…

How influential people that are categorized as Connectors, Mavens, and Salesmen help these trends get started. And when a trend or idea is able to stick to the consumer or the public mind it is called the stickiness factor. How the environment a person dwells is in has a greater influence upon a person’s emotions and personalities. That with a bit of luck and these factors an idea or trend can reach the tipping point can become just a like a contagious …show more content…

Initially I would have never read a book like this unless it was not part of the summer work. However this book has sparked an interest in me to find and read more books such as the Tipping Point. Reading this book was very rewarding if was opened up to a new horizon of thinking and how the world operates. When the author talked on the Law of the Few it made me thinks which category I stood in was I connector, maven, or a salesperson or maybe a mixture. Due to the fact that Gladwell had done such in depth research for this book I learned many new stories such as how Sesame Street was created and how a community of women was able to be educated upon breast cancer. As well as the idea were in the midst of a crisis and there are multiple people around and no one call for help, because they assume there neighbor has called or will called but when they are alone they arise to the problem. That is why in a crisis it is important to make eye contact or some sort of contact with another individual to call 911 or find help. Gladwell 's theory on the power of context was very relatable with the idea that once we become adapted to a certain atmosphere it is very likely we will change to adapt to that atmosphere. A theory such as this I am able to relate to my own life in my tenth grade Spanish class there were many eleventh and twelfth graders who were slackers and in order to fit in I became a slacker so I could adapt to that environment. As well as when my cousins came to

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