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A methodology is written to ensure that the findings created from a study are reliable and valid to ensure that the correct research instruments are utilised (Marczyk et al., 2010). The purpose of this chapter is to detail the process of this study to achieve the aim and objective using a combination of primary and secondary research methods. It is found that a large range of literature regarding the topic of brand loyalty and customer satisfaction. However, there is a shortage of literature within the specific fast food industry. The study found that individuals are loyal to different restaurants for different reasons and it was thought that primary research should be conducted to further research into what should be improved by the fast food industry to maintain loyalty from customers.
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Customers benefit from the satisfaction they are receiving value and their needs are met or exceeded. Loyalty is embraced through incentives, trust, promotions, social, and pricing strategies designed to keep customers by practicing relationship marketing. Marketing principals known as the four p’s of marketing product, place, price, promotion were introduced by Neil Bordan 1950s(Borden)(Goronroos 97). The four p’s is essentially a list of four categories which are valid components of marketing but the problem with lists they are too narrowly focused and are manly suitable for mass marketing approach to marketing (Goronroos 97). Evert Gummesson through his research compiled a list known as the 30Rs approach to relationship marketing.
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BSc (Hons) Business and Management Studies Level 5 operations Management 1 (30481) Title of assignment: Value Stream Mapping Roll number @00342867 Hao Yu Operations Management: Process Strategy In order to be successful and profitable, the operational management in a restaurant must formulate effective and efficient process strategies. The core business purpose is to provide food and beverages, but the process strategies ensure profitability and business sustainability in the competitive market. Effective processes enhance customer relations, especially in developing menus, efficient ordering of foods, purchasing food and beverages, facilities planning, and cost control procedures (Lindsay and Evans 46). The following diagram illustrates the operation management processes of a typical restaurant. Process Chart of a Typical Restaurant Dist.
We feel confident about creating a successful website for your company given our experience. We have expertise in creating websites that are captivating, user friendly and marketable with the client’s aims and goals in mind. Summary The primary purpose of the redesigned website project is to create an online site using the latest technologies and trends designed to portray El Indio restaurant’s aims and objectives. The existing site lacks a lot of crucial information that users are seeking. In order for the website to reach its maximum efficiency, it must stand out from other competitors and needs to capture and attract users to visit the restaurant.