The aggregate demand of published material, both online and offline, is a fixed number. Publishers in today's mass media market face fierce competition; each customer that an online publisher wins comes at the expense of its offline counterpart. To illustrate, imagine the unequal slicing of a pumpkin pie representing market shares that vary in size. The sum of all shares, or 'slices,' adds up to the total client base. Although each publisher already owns a portion of the pie, it still covets those who have a bigger slice. In this zero-sum game, with each new slice that a publisher gains, its pie becomes incrementally larger, while the competition's becomes incrementally smaller. Statistics have shown an upward trend in e-journal subscriptions in recent years, mainly because online periodicals are more frequently updated, cheaper to produce, and accessible everywhere (Greco 2). To that end, the internet has helped many web-based media business increase their market share while simultaneously decrementing those owned by their offline competition. Given their inferiority in cost, channeling, and time-to-market, how do traditional publishers stay in business? In the same way opposing forces in nature result in a state of equilibrium, there is a single overarching mechanism in the publishing industry that is designed to buffer short-term market gains and resist long-term change.
This built-in mechanism in the media business consists of a multitude of socioeconomic factors. We will first explore the economics behind the publishing industry, which includes the horizontal integration of ownership and realizing specific market segmentation, such as textbooks. Then, we will scrutinize the social implications such as conventions, content censorship, and government regulation, and finally, delve in on a specific case of value-added books.
In assessing the economics of the media business, it is helpful to first examine the ways in which publishing companies are owned and financed. Broadly speaking, media systems can be owned by the state, by private corporations, or by a mixture of both, all of which are financed through advertising (McCullagh 75). As with any other business, the publishing industry is profit-oriented, and the premise for all strategies deployed and actions taken is ultimately a means to achieve financial rewards.
Many major national periodicals and magazines have developed web versions in the past two to three years, a move that helps strengthen media ownership (van dur Wurff 217).
The initiation phase of a project is not complete without a clearly defined goal and realistic, measurable objectives that describe the business benefits which are expected to be delivered upon completion of a project (Laureate Educatio...
Crawford (2000) suggests that project leadership is the highest ranking category among project management competence factors. Project management leadership style affects overall project performance. Recent research supports the idea that successful projects are led by individuals who possess not only a blend of technical and management knowledge, but also leadership skills that are internally compatible with the motivation of the project team (Slevin and Pinto, 1988; Turner et al., 1998). Zimmerer and Yasin (1998) found that positive leadership contributed almost 76% to the success of projects. Negative or poor leadership contributed 67% to the failure of projects. Project leaders need both, relationships and task oriented leadership styles, to cope with the challenges within different phases of project (Slevin and Pinto, 1991). In projects, project leaders must lead their teams towards completing defined goals with in a fixed time scale. Verma (1997) states “Achieving the goal or final aim is the ultimate test of leadership”. Goals and tasks are achieved through people thus making people an important resource for
health care system for years, leaving many citizens wondering: why would our country do this to us?
Nodoushani, O., & Yang, C. (2011). E-Print industry and bookseller market: A Strategic perspective. Competition Forum, 9(2), 319-324. Retrieved February 24, 2012, from ABI/INFORM Global. (Document ID: 2548633731).
Often, the goals and visions of the projects are not clearly discussed. The project management team doesn’t understand the needs of the organization.
Harrison-Keyes Inc. (HK), known for its quality products, was once the leading organization in the publishing industry worldwide. HK is a global publisher specializing in scientific, technical, and business books and journals; professional and consumer book, and textbooks and other educational materials for undergraduate and graduate students as well as lifelong learners. 40% of HK¡¦s revenues are generated from its sales offices in Europe, Asia and Latin America. Yet as the e-publishing is becoming more and more popular, HK is starting to experience reduced sales, declined market share and profitability in
On-Line Newspapers and Genre Developmnet on the World Wide Web. Ludnberg, Jonas. 2001. Ulvik : s.n., 2001. Information Research System Seminar.
Thirty years ago, if I told you that the primary means of communicating and disseminating information would be a series of interconnected computer networks you would of thought I was watching Star Trek or reading a science fiction novel. In 2010, the future of mass media is upon us today; the Internet. The Internet is and will only grow in the future as the primary means of delivering news, information and entertainment to the vast majority of Americans. Mass media as we know it today will take new shape and form in the next few years with the convergence and migration of three legacy mediums (Television, Radio, Newspaper) into one that is based on the Internet and will replace these mediums forever changing the face of journalism, media and politics. In this paper I will attempt to explain the transition of print media to one of the internet, how the shift to an internet based media environment will impact journalism and mass media, and how this migration will benefit society and forever change the dynamic of news and politics.
Lieberthal, Kenneth (2003). Governing China: From Revolution to Reform. New York City: W.W.Norton and Company
Print media is on the decline, this can be seen in the U.S.newspaper industry as it is facing “its worst financial crisis since the Great Depression” (Kirchhoff). A few huge newspaper chains declared their bankruptcy, while many others have shut down (Kirchhoff). This has lead to many reporters and editors to be out of the job, lesser pay and even becoming web-only publications (Kirchhoff).
Physics is all around us, and yet we always overlook it. We see, hear or feel something happen but never stop to question why. Physics will tell us why. Music plays a part in everyone's lives. So much so that it is often overlooked and the technicalities of it are unappreciated. Sure there are times when we listen carefully to the music behind the songs we hear, we may focus on the rhythm or the harmonies, but we never think of what it took to make the sounds that we are hearing. In this paper, I will explain the physics musical instruments. I will describe and define sound in psychics terms and then describe how different instruments create their unique sounds.
New technology has developed rapidly since the birth of the internet, and it continues to expand and evolve affecting many domains, especially the print media. This essay will investigate the influence and impact of current technology of the electronic media and World Wide Web on print media, and how future developments in technology will affect the future direction of the traditional newspaper. The way in which “Bloggers” have influenced traditional journalism will also be explored and how this has affected the journalism profession. In addition, the negative impacts of how the electronic media is being used as a political forum will also be investigated. Finally, the author will predict the consequences of future developments in this rapidly growing industry and the implications this may have on the direction of print media.
We have different emotions that we have experience daily. Some people used to listen to music in order to contract emotions. The precise structure through which music evokes emotions is a rich field of research, with a great amount of not explained questions. Why does music talk to our emotional brain? Why do we perceive emotional information in musical features? Why do we feel the urge to move when hearing music? Through increasing scientific understanding of the universal as well as the individual principles behind music-evoked emotions, we will be able to better understand the effects that music-listening can have and make better use of them in an informed
The governmental structure of the Chinese dynasties evolved with each changing regime. Even the title of king, as was called in the beginning, changed to emperor because it was not grand enough. Each dynasty had the king or emperor as the head of its government. They had supreme power over the economy, government, military, and religious beliefs of the country. The empires used a centralized bureaucracy that had overall control over the country. They learned vast amount from this form of government, each reign modified its structure accordingly, ranging from very strict to almost a hands-off approach. It was not replaced with any other form government; it simply evolved into what was suitable for each period. As the country expanded and became too vast for one man to rule, a feudal system was created, similar to the ones in ancien...
In a study conducted by State of the Media, it claims that one of the main problems in the newspaper industry is the rapidly declining advertising revenues. As seen in the below dataset, as print advertising revenues have fallen by 58%, online revenues have grown by 117% in the past decade. It can also been seen that when the world faced a global recession in 2009, the revenue from ads plunged dramatically and in turn has only accelerated print journalism’s woes.