The Third Wave And Powershift

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1.0 Introduction

Strategic management is consists of the analysis, decisions and actions an organization undertakes in order to create and sustain competitive advantages. This definition include two elements that go to the heart of the field of strategic management. First, the strategic management of an organization entails three ongoing process which are analysis, decisions and actions. Second, the esssence of strategic management is study why firm outperform others. We need to deteermine how to compete so that we can obtain advantages that are susutainable.

Alvin Toffler has released his theory through three books which are Future Shock (1970), The Third Wave (1980) and Powershift (1990). Each book is a self-standing work in its own right, but they combine to form a trilogy that develops Toffler's ideas about change in a seamless dialogue.Firstly, Future Shock looks at the process of change - how change affects people and organisations. Second,The Third Wave focuses on the directions of change - where today's changes are taking us. lastly, Powershift deals with the control of changes still to come - who will shape them and how'.

2.0 Background of Alvin Toffler

Alvin Toffler

Alvin Toffler was born on 4th October 1928 in New York City. Toffler is married to Heidi Toffler also a writer and futurist. They live in the Bel Air section of Los Angeles, California, just north of Sunset Boulevard. This couple’s only child, Karen Toffler but died at the age of 46 on year 2000 after more than a decade suffering from Guillain-Barre syndrome.
Alvin Toffler is an American writer and futurist, known for his work discussing the digital revolution, communication revolution and technological singularity. He is a former associat...

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...king remote outposts to central controls. At the height of the second wave everything was "mass," from mass production to mass destruction.

4.0 Conclusion

Toffler works within mainstream of the Western futurists’ scholarship that inclines towards technological determinism. He regards technology as one of the determinant factors in social change that cause colossal transformation in the setup of the contemporary society and eventually extrapolate the present situation into a single direction in the future - the techno-utopian future. The Western techno-culture has been fundamental to this industrialization project since the Enlightenment. Following the same lineal trend, this techno-culture of industrialization project will continue in the form of the Third Wave and post-industrial society, only in more sophisticated varieties thanks to the advance of technology.

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