The Thank You Water Vision

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Thankyou water vision is to fund life-changing water projects in developing nations. The report will firstly focus on the background of the Australian owned social enterprise founded in 2008. Secondly will address how Thankyou water identified the opportunity in the market and by what method the company generated the product concept. Thirdly the report will discuss how Thankyou water evaluated the product development strategy and branding concept prior to development, additionally the report will analysis the organization product launching triumphs and failures and how Thankyou water changed their marketing strategy encompassing emerging media. Lastly the report will give recommendation on how to prolong Thankyou waters Product Lifecycle and maintain maturity.

In the following section, discusses the background to Thankyou Water an Australian owned and run social enterprise. Thankyou water was established in August of 2008, when a group University Students was struck by injustice that 900million people worldwide do not have access to clean drinking water additionally that Australians spend “$600 million” on bottled water each year (Thankyou.co, 2014). ‘Knowing what the market needs is essential in order to develop innovative new products’, by joining to extremes, the team aimed at empowering people to make a simply switch in the fridge in doing so making a change (Annacchino M, 2014). The University students got started by looking up how to start a water company on Google, their major resource however from a group assignment, How to get a Business started from the ground up. Daniel Flynn one of the co-founders of Thankyou water contacted a Water bottle company manufacturer enquiring for his assignment how to start a water bottl...

... middle of paper ...

...ch, viewed 6 April 2014

Van Lunenburb, B, Zubcevic, N & Bracic, N, 2014, ‘Lecture 4’, MKT20016_HED_2014_HS1_2568, Product Management, Learning materials on, Blackboard, Swinburne University of Technology, 24 March, viewed 6 April 2014

Van Lunenburb, B, Zubcevic, N & Bracic, N, 2014, ‘Lecture 5’, MKT20016_HED_2014_HS1_2568, Product Management, Learning materials on, Blackboard, Swinburne University of Technology, 31 March, viewed 6 April 2014

Van Lunenburb, B, Zubcevic, N & Bracic, N, 2014, ‘Lecture 6’,
MKT20016_HED_2014_HS1_2568, Product Management, Learning materials on, Blackboard, Swinburne University of Technology, 1 April, viewed 6 April 2014

Wilhelm, WB 2013, 'Incorporating Product Life Cycle Impact Assessment Into Business Coursework', Business Education Innovation Journal, 5, 1, pp. 45-52, Business Source Complete, EBSCOhost, viewed 10 April 2014.

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