AIRTEL
Telecom industry is an industry in which there exsists exchange of information between different entities and individuals. It is a technology in which various channels are used to transform information. Telecommunication, thus involves many different technologies. In 20th century, A revolution began in wireless communications with developments like Radio communication by Guglielmo Marconi, who won the nobel prize in Physics in 1909. Other notable developers in the field of electrical telecommunications include Edwin Armstrong, Vladimir K. Zworykin,Lede Forest(Radio) and Alexander Graham Bell (telephone). Technically, telecommunications encompasses any communication over a distance, be it via telephone,
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The long-distance market became competitive almost immediately, but the so-called Baby Bells fought a rear-guard action against letting companies like AT&T (since acquired by SBC) or MCI (recently acquired by Verizon) enter the local phone market. But the Telecommunications Act of 1996 deregulated local phone markets. Proponents say deregulation makes telecommunications services more competitive, benefiting consumers. Critics say it gives a few giant companies unchecked sway over our ability to communicate with each other. Regardless, deregulation appears here to stay, with the industry swept up in waves of consolidation that are likely to continue. Today Business environment in the world is expanding fastly and also the companies are growing rapidly. Now a days companies are not restricted by the bounds of different countries or different places. All the different and various sources like Human resource, sales, marketing and services are developing rapidly. Different technologies are being adapted by different sources in the business environment. Now a days there are faster means of communications and there are different ways to access internet services easilywhich is very much beneficial for the different companies in the business world.
The telecom industry is one of the fastest growing industries in India. India has nearly 951
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Fixed line services consist of basic services, national or domestic long distance and international long distance services. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in selective urban areas, and collectively account for less than 5 per cent of subscriptions.
Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA).
The GSM sector is dominated by Airtel, Vodafone, Reliance and Idea Cellular, while the CDMA sector is dominated by Reliance Communications and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry.
Mobile growth is forecasted to remain in the double digits until the end of the forecasted period, with an average growth rate of 22.8% between 2009 and the end of 2014.
At that time, mobile subscribers are forecasted to have reached 1 billion and a penetration rate of 51.8%.With over 1.1 billion inhabitants and a highly competitive telecom market, India is and will remain one of the world’s most dynamic and promising telecom markets for the next five years, even surpassing China in terms of market
3. Shaw Direct provides direct-to-home satellite programming to more than 900,000 subscribers - largest in the country
Of particular importance is the deregulation of the telecommunications industry as mentioned in the act (“Implementation of the Telecommunications Act,” NTLA). This reflects a new thinking that service providers should not be limited by artificial and now antique regulatory categories but should be permitted to compete with each other in a robust marketplace that contains many diverse participants. Moreover the Act is evidence of governmental commitment to make sure that all citizens have access to advanced communication services at affordable prices through its “universal service” provisions even as competitive markets for the telecommunications industry expand. Prior to passage of this new Act, U.S. federal and state laws and a judicially established consent decree allowed some competition for certain services, most notably among long distance carriers. Universal service for basic telephony was a national objective, but one developed and shaped through federal and state regulations and case law (“Telecommunications Act of 1996,” Technology Law). The goal of universal service was referred to only in general terms in the Communications Act of 1934, the nation's basic telecommunications statute. The Telecommunications Act of 1996 among other things: (i) opens up competition by local telephone companies, long distance providers, and cable companies ...
In 1990s, ground-based wireless phone service grew rapidly around the world. A key factor in the growth of wireless phones was the adoption of a single standard, known as GSM, in Europe and parts of Asia. There were 480 million cellular subscribers worldwide by January 2000 and it reached more than billions before 2005. The economy of scale that introduced will provide the extent of competitive pressure in the business environment. It helps to stimulate Iridium to consider price-performance tradeoff that offered by the substitutes and the need of product differentiation alternatives in advance.
Years later, the Telecommunication Act of 1996 triggered dramatic changes in the competitive landscape. SBC Communications Inc. established itself as a global communications provider by acquiring Pacific Telesis Group and becoming the new AT&T. The merger of AT& T and BellSouth, along with the ownership consolidation of Cingular Wireless and YELLOWPAGES.COM, will speed convergence, competition and continued innovation in the communications and entertainment industry, creating new solutions for consumers and businesses and positioned to lead the industry in one of its most signifi...
In the 1990s, the telecommunications market was rapidly changing with the addition of new entrants from a competition standpoint that were forcing WorldCom to decrease prices. Long term leases for
China Mobile is located in China while Verizon Communications and AT&T are located in the United States, which are regions with a high population. The general income levels for residents in these countries are significantly high. Consequently, the buyers have immense buying power. China has a host of other major players like China telecom that provides a stiff challenge to China Mobile. Similarly, Verizon Communications is located in the same region as AT&T (Rajasekar & Al Raee, 2013). Subsequently, buyers have the power to determine the telecommunication service provider to adopt. Major industrial players are aware of the buyer’s bargaining power, and they do everything possible to lower their prices and improve the quality of their
Effective competition is widely seen as a key to the development of telecommunications services. The ability of new telecommunications networks to interconnect fairly and efficiently with existing networks is critical to the development of competition. AT&T has undergone numerous changes since its inception in the late 19th century. The McKinsey 7 S framework as applied by Pascale is recommended to manage the changes they are facing to adopt a greater competitive presence in the global economy. In conjunction with this framework, numerous other models were applied to analyse the global competitive position of AT&T. Recommendations for a revised strategy and direction for AT&T have been made throughout this document including two scenarios of how the telecommunications industry might develop towards 2000, while outlining the impact on AT&T.
Cellular phones carry a diverse group of users. In June 1985, there were about 203,000 cellular phone service subscribers. By June 1989, the number had exploded to 2.7 million subscribers, and by June 1995 there were mire than 26 million subscribers. When cell phones were first introduce, only people with a lot of money had them and the service was very expensive. It was a lot cheaper to stop and use the pay phone than it was to use a cell phone. Now, it is almost as cheap to use a cell phone to make a long distance call as it is to make a long distance call using AT&T.
BA#v=onepage&q=price%20of%20cell%20phone%20in%201980s&f=false Chowdhury. R. Evolution Of Mobile Phones: 1995 - 2012. (n.d.). Retrieved from http://www.hongkiat.com/blog/evolution-of-mobile-phones/ MobiThinking. Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. (n.d.). Retrieved from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers Poole. I. History of Mobile Phone. (n.d.). Retrieved from http://www.radio-electronics.com/info/cellulartelecomms/history/mobile-cell-phone.php UMTS World. History of UMTS and 3G development. (n.d.). Retrieved from http://www.umtsworld.com/umts/history.htm WorldMapper. Cellular Subscribers 1990. (n.d.). Retrieved from http://www.worldmapper.org/display.php?selected=333
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Compared with the rate of many decades before, the rate of mobile usage is zooming these days. The developments of general economy and technology revolute peoples’ life styles and bring mobile business into a new page. Nowadays, business trends could still make a huge difference in those mobile companies.
The mobile phone market is constantly moving forward; the pace of change and development is accelerating. Consumers' desire for better products is intensifying. To move the market forward, Vodafone is continually developing new services which, until they are there, are often beyond the average customer's imagination. Vodafone is well placed to benefit from these developments. As a global telecommunications company, Vodafone benefits from the advantages of operating across a range of markets which enables them to benefit from huge cost savings resulting from dealing with single suppliers worldwide for example.
Many studies have highlighted Mobile penetration has increased . smartphone subscriptions are set to more than double by 2020 and 70 percent of the world 's population will be engulfed by the movement. "By 2020 there will be 26 billion connected devices," As per the report from ericsson , India added at least 26 million subscribers at a time when the total number of mobile subscriptions in the first quarter of 2015 touched 7.2 billion, including 108 million new subscriptions.
In the 1980s, first generation (1G) cell phones consisted of voice-only analog devices with limited range and features that were sold mainly in North America. In the 1990s, second generation (2G) devices consisted of voice/data digital cell phones with higher data transfer rates, expanded range, and more features. Sales of these devices expanded to Europe and Asia. In the twenty-first century, Nokia and other companies are combining several digital technologies into third generation (3G) communication devices that reach globally and feature the convergence of the cell phone, personal digital assistant (PDA), Internet services, and multimedia applications.
The topic chosen for the study is “Market potential for Vodafone 3G services inBijapur”. This study will help Vodafone to understand the different customers using internet services of Vodafone.