It is a unique technique As technology get more advance, people use cameras, tracking devices in the stores to track customers shopping behavior. The retailers apply every detail that they get from anthropologists to get people buy their products. Some people claim that the surveillance of consumers by retail anthropologists is manipulative and unethical. However, the claim is not entirely true. Many retail use the data they get from anthropologists and apply it to their store to create great experiences for their customers, encourage customers to revisited, and ultimately improve business performances.
Although some are good and some are not, there are several purposes and reasons why society uses electronic surveillance. One main purpose of surveillance, and one of the most common, is for the utilization of promoting safety. People in our society want to feel safe from crime and danger in the world around them. Authorities and law officials use the common means of video surveillance to capture those involved with illegal activity. For example, in the article "Protecting Public Anonymity," the authors state how law officials use video surveillance from a mall to monitor shoppers and to discover if there are any "wanted persons." They also screen malls, or highly populated areas, to "track all persons with previous police records or all persons who have specific genetic, behavioral, religious, or cultural profiles that suggest they are more likely to engage in unlawful activities" (Granger, Morgan and Elaine Newton). This creates problems because it is likely that everyon...
Consumerism has always been a big part of society back in the golden days. In today’s society, the ongoing debate of wants and needs are not justified by an individual’s wealth, but it is rather opinionated by the generalized public. Not only are the consumers getting caught in this mess, but many retailers are being sucked in as well. Retailers, have to stay up to date with the latest trends, to make sure they get their products across. Human identity is no longer determined by how much a person makes an hour, but by the commodities they possess. Consumers are so centralized on the materialistic items, that they forget what is more valuable and important. Unfortunately, the frivolous consumption has taken over the
The goal for my ethnographic study is subjected to the study of the people of Wal-Mart. Wal-Mart is a place that varies from city to city, but still attracts many of the same people. Everyone knows the weird people that wear ridiculous things to do their normal routine of shopping. That is why I have chosen to do my mini ethnography one day while shopping as an insider at the local Wal-Mart in Auburn, Alabama. Wal-Mart is a large center for shopping that attracts many different types of people, while creating an environment within itself.
There are many things that can happen when one wants to go out shopping. Some of those things can sometimes influence the way that shopping experience goes. In this short essay, situational influences are defined and described with clear examples. Furthermore, the psychological influences that one may have are also discussed. Lastly, it is important for one to understand how these types of influences work through a personal example.
Over the years, the American department store has developed and evolved as not only a commercial business but also a cultural institution. While it has weathered many storms and changes since its inception and throughout history, its most predominant enemy has been a change in the lifestyle of the American people (Whitaker, 2013). As the customer’s needs and wants have shifted, department stores have struggled to keep up with demands. It has been argued that the decline of the department store has been ongoing for the last 50 years (Whitaker, 2013). This dissertation aims to understand how the department store has historically played a role in consumer culture and spending, and additionally, how this has evolved and changed in today’s retail market. Although department stores may not be able to take all the credit for inventing modern shopping, they certainly made its conventions and conveniences commonplace. They set a new standard for the way the consumer should expect to be treated, the type of services that should be provided, and the convenience that should attend the process of acquiring the necessities and niceties of life all in one place. They made shopping into a leisure pastime. This environment meant shopping was a means of freedom to look around, pick up objects with no obligations to buy. As one historian remarked, department stores: “encouraged a perception of the building as a public place, where consumption itself was almost incidental to the delights of a sheltered promenade in a densely crowded, middle-class urban space” (Whitaker, 2006). Although this perception and view of the department store has changed over the years, this paper aims to follow the trail of how and why that happened.
Some large retail outlets are starting to gather people’s personal information, by tricking their customers to sign up for cards that offer customers small incentives for swiping them every time they purchase items at their checkout. In America, this is starting to take its toll such as when a girl began receiving pregnant related pamphlets sent in the mail by Walmart. Although the father complained: it turned out the girl was actually pregnant and that Walmart was able to tell by the items that she brought that she was pregnant before her own father. This shows how we are being reduced to statistics and figures rather than our personal traits.
In a simple way, the retailer needs to create a warm, friendly and an approachable retail space to attract consumers.The visual displays is an imperative element of branding of any store. If the stock is presentable, it is bound to appeal to the shoppers. If the shoppers appreciate the store layout and product, they are likely to spend more time in the store, and in return reward the store with sales. Along with the products for sales, the staff, the décor, the store interiors, the trial rooms arrangement, the lightings and music also form an inclusive elements boosting store sales. (fibre2fashion, 2008)
According to Martinez – Ruiz et al (2010) states, in this modern age customers are always on the look for their conveniences. For this the researcher has used some of the elements such as; membership card, parking lots, and children’s area. For example, the availability of parking lots in the hypermarket can provide convenience for customer who has a car thus leading to positive impact on the customer satisfaction. Membership card can provide customers with special promotions, offers and discounts.