It is a unique technique As technology get more advance, people use cameras, tracking devices in the stores to track customers shopping behavior. The retailers apply every detail that they get from anthropologists to get people buy their products. Some people claim that the surveillance of consumers by retail anthropologists is manipulative and unethical. However, the claim is not entirely true. Many retail use the data they get from anthropologists and apply it to their store to create great experiences for their customers, encourage customers to revisited, and ultimately improve business performances.
For example, what time they come in and how long they stay in the store. Retailers should position themselves as shopping destination not a place for customers to just roam around the store. Merchandising decision play a key role in making stores a shopping target for customers. Buyers must recognize trends that are currently developing in retail industry. Technology has a huge impact in in-store shopping experience, very convenient for the customers.
That means the store will need to focus on a certain theme for all their products and to show their originality. Focusing on one central theme can help sell more variation of products while still drawing attention to them. When walking inside the store, products will complement the customer ... ... middle of paper ... ... consumer does not have a choice to pick. It also give mixed messages if company is trying to build brand trust. Reshuffling the sales floor from time to time will keep the store “fresh”.
Tesco gives card holder discounts, award, special promotion and many more to both new and loyal customers. Customers are very pleased with the services and benefits that they can get. This is a win-win situation. In conclusion, company should think more about how to make their customers satisfied and successful instead of focusing on how to improve the product or service team. The object of CRM isn’t just having customers make repeat visits to a shop or site and being satisfied with their experiences but to make sure that they will not involve in the activities of competitors that aim to attract their patronage as well.
Not everyone is actually aware of this type of study until they are told. So really, no one feels uncomfortable when how they are shopping is being reviewed. Retail anthropologists carefully studies shoppers on which part of the store they go to first, where they stay the most, what products they buy more often, etc. Those factor comes into play with how they organize the stores people shop at. They know what people what to buy, so they make it that it is more at customers reach giving them a better shopping
Customer service also plays a very important role when it comes to convincing customers to buy from the store because shopping is not always about getting the best price but also about the shopping experience. Many people value the idea of going out shopping and physically seeing the products in which they want to buy, so if they have the great experience along with that, they will most likely prefer to buy from the
Another, ethical solution would be for the assistant to confront the supervisor personally about the situation. The unethical routes the assistant could have taking range, from using the documents for personal benefits to trying to blackmail the supervisor and... ... middle of paper ... ...ent, companies and executive managers in the United States using unethical practices will probably increase, with the fear of employees speaking out against unethical practices dwindle. Wal-Mart Stores should have honored their closed door policy and kept the name of the assistant confidential from the supervisor and everyone else involved. There was no wrong done, the assistant did exactly what was asked of her and was ultimately punished for doing so by the company itself. If the company would have honored their own policy no one would have been the wiser of the incident, since it was nothing but a mistaken document to begin with.
Which define as the percentage of the customers’ purchase made from the retailer (Levy and Weitz ).Sometimes we, as customers, don’t mind pay more, or even travel back and forth to their stores, to meet our personal sales and of course get our specific items. This kind of relationship might require a long process, and personal experiences by the customers. However, this could easily happen if one retailer generates correct and effective strategies to build customer relationship. Assigning and applying strategies to generate customer relationship might also cost a lot of expenses. However, once this particular strategy succeeds, this will lead to increase in customer loyalty, and hence retailers will be able to maximize their profit eventually.
Customer often focus on quality of the product but now customer expectations are raised because of the competition in this retail industry where retailer focus on offering premium services by personally attending the customers. If the customer is satisfied by the services and product as well, gradually profit would be increased. As the customer is more satisfied, he may make a repurchase decision or through a word of mouth of satisfied customer, new customer are generated by their recommendations. Area- wise retail can also affect customer to repurchase the product as the retailer who satisfies the need of the customer is preferred more by the customer. Easiness to find the product, visibility, appearance also leads to customer loyalty and store loyalty.
Retailers want stores to be a magnet for consumers which support them to discover the actual product they are willing to purchase and to inspire them to make careful, unintentional and impulse purchase or at last offer them with pleasant shopping experiences. If this visual merchandising have not preferred outcome on customers the problem arises whether it is profitable to spend time and money for retailers on this Marketing Medium. Visual Merchandising is important because it Increases Brand Awareness, Improves Brand Presence in Stores, and in the end. Most of the time it increases brand Image in Consumer minds and overall impact in companies