The Steve Jobs Way

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The book I read was The Steve Jobs Way by Jay Elliot. Steve Jobs is famously known as the co-founder of Apple Computers Inc. along with Steve Wozniak. It is so different from other companies because of Steve Job’s determination to make a product like a consumer would want. For example he wanted the products to be very simple and easy to use. Jay Elliot first meets Steve Jobs at a restaurant after Elliot quits his job at Intel. Elliot begins his new job at the new company. The company has not grown yet, but they were working on the Lisa which was supposed to be the first Apple computer. It was later on replaced by the Macintosh because the Lisa was underpowered, heavy and expensive. Steve Job’s attitude towards his company reveals that he wants every bit of detail the way he wants it. He will not accept any denials because of his strong persistence.
Unfortunately, Steve Jobs needed a CEO to properly lead his company. John Sculley who was the CEO of Pepsi Co. replaced Steve Jobs for a period of time. That was also the time when Apple should manufacture the Mac or Apple II. Steve Jobs and John decided to manufacture the Mac. While Steve Jobs was gone he created NeXT Computer Inc. He also established Pixar and was successful. When Steve Jobs returned to Apple, he continued to create the ITunes music stores, iPods, iPhones, iMac and the iPad. Steve’s strong will to make his products pleasing to the consumers made his company grow large. Apple makes its products from a combination of Microsoft’s software, Sony’s gadgets and Dell’s computers. Apple and Steve Jobs have revolutionized computer technology at an alarming rate.
The themes from The Steve Jobs Way are structured by Steve Job’s leadership towards it. In fact the firs...

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...e the Chairman of another company he founded, Migo Inc. It is amazing how a tiny little company became a corporate giant that changed the face of the Earth. It also shows us how a legendary CEO would think and perhaps, one would use Steve Job’s strategies to create the next Apple Computers Inc. I highly suggest this book to whoever wants adventure or even learn how to make a corporation.
In conclusion, The Steve Jobs Way is like a story book on how the Apple Corporation was formed. As the title says, Apple was formed by Steve Job’s way or decisions. I learned more about Apple when reading this book. Apple Computers Incorporated is more than any traditional corporation; it is a corporation of innovation. Along with revolutionizing computers, Steve Jobs also made an impact upon the music world. This book must be read by all Apple fans and associates.

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