Analyzing the Starbucks Experience: A Personal Perspective

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The Starbucks store, which I personally visited for this assignment, was 1301 Robson Street
Vancouver, BC V6E 4A2. Well I personally believe that a coffeehouse should be a place to find connection and it should fit seamlessly within its neighborhood and lastly its environmental impact should be as minimal as possible. The experience I had was that, Sustainable design and methodologies Is part of their DNA. I haven’t even walked in yet but Starbucks was already working on me. I started with the door handle it was like a handshake between the store and me, it was not there by accident it was already providing me with some advertisement about the coffee I was about to buy. Layout of entrance zone plays an important role to represent a coffee house first impression. Starbucks design their entrance …show more content…

Loyalty is directly affected most significantly by entrances and exit points. It was all about flow getting customers in and out of their store in the most efficient way possible. The store I visited they needed customers to get to the back, to place their order and they were doing this by using lighting and visual appealing of the store and the merchandise of the store was back there and had more lighting there then the rest of the store, so when I walked in, without even realizing I automatically moved towards the back. Interior Space of Starbucks was compressed furniture and passable area to fully utilize the scarce space with product display to increase the rate of possibilities to purchase their product as they are situated at every angle of the coffeehouse. As I was moving back, first I was getting to see the different seating options in the place so that I could decide where to sit down but I was also getting some positive reinforcement before I even placed my order. I was seeing all these nice people enjoying their delicious cups of Starbucks coffee. Starbucks however prefer to place artwork around the

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