Caucasians Glowing caramel tan on flawless skin, voluptuous breasts and butt on a stick-thin model, long lashes, silky hair with volume, 5’7 or taller, white perfectly aligned teeth under big lips, a hairless body, and on top of all that the latest fashion produced by designer brands that leave little to the imagination. That’s the American beauty perception for women in a nutshell. Men? Biceps, broad shoulders, large chest, six-pack abs, whatever screams manly and won’t scare off the ladies. However there young girls who go crazy over pretty, metrosexual boys nowadays.
Steele’s Constructing Sex, the Sexual, and the Erotic- 'Doing It’: The Social Construction of S-E-X, which covers the social construction and perception of sex, sexuality, pleasure, and gender. In the text Steele mentions that very often in this society, penial penetration and male pleasure and climax are commonly seen as indicator of having had sex (Steele). The focus on male pleasure above females is not only relevant to the physical act of sex, but also the perception of gender and the way media targets their audience. More often than not, the typical objects of male pleasure (females) are taken and added into media and advertising to appeal to male pleasure even in ads that the products are targeted away from men. For example, underwear made for females often features an ‘attractive’ female seductively showing off the garments, effective for targeting straight males.
Her theory highlights that cinematography provides visual pleasure for men, through the way in which it captures and portrayal the female within the frame. However, women also then view themselves through the distorted representations they witness; this is called 'false consciousness '. For example, in the 2014 music video 'Black Widow ' by Iggy Azalea featuring Rita Ora, both female characters are sexualised as the low key high contrast lighting highlights the curves of a feminine figure, meaning that clear cinematic techniques are used purely for the male demographic. Radical feminists would argue that the sexualised nature of the video is used to support a patriarchal society, as it subconsciously represents men in a superior role, which again highlights the limited roles that women have. However, Post-modernists believe that the representation of women in the media is becoming less sexualised, although post-modernist feminist argue that whilst change has occurred it hasn 't had a dramatic influence that would then allow equality.
The show implies that homosexual males such as Kurt should be bullied and belittled in the belief that being attracted to the same gender is not considered normal. Though the sho... ... middle of paper ... ...eir gender, this portrayal of women suggests that the target audience for these female characters is towards young male viewers. The show constructs the idea that femininity is the epitome of gorgeous looks and erratic behavior. Many of the females in the show also depend on men in some way for affirmation of their looks, personality and talent. In conclusion, Glee is a show that builds upon conventional and unconventional understandings of gender, sex, and sexuality among males and females.
In Gaga feminism, Halberstan identifies how men are fashioned to be dominate and obsess sexually over the physical female form whilst woman are fashioned towards a submissive role where perfection is glorified as woman are constantly on display in order to gain male desirability. Our ideals about sexuality and gender have been socially constructed by popular culture as well as mass media. This essay demonstrates how this phenomenon occurs as well as highlights its effect on ones identity. Gender indicates to the conventional psychological, social and representational differences between men and woman, which are socially determined and culturally interchangeable (Howson: 2004. 40).
Perhaps we have media to blame for this hyper-sexualization of a situation that was initially intended for self-fulfillment and health related practices. Roberta Sassatelli, in her piece Fitness Culture: Gyms and the Commercialisation of Discipline and Fun, gives rise to this idea of a “gender-activity matrix” (pg. 74) within fitness centers. It is here that she point o... ... middle of paper ... ...I have come to the conclusion that the Boston College gym is primarily a place the improve or show of appearances in a sexualized manner for the most part, whether it be girls dressing in tight clothes, girls working out to look better in a bikini, guys lifting to build muscle, or guys attempting to look like they know what they are doing, all participants are partaking in this situation for the sake of getting noticed by others.
Many say the media and its depictions of the ideal body weight created the problems of low self-esteem, eating disorders, poor body concepts, and sexism through spotlighting unattainable body image icons. The pressure to be thin in Hollywood is apparent through the media. Rarely, do you see successful overweight people in the limelight. Oprah Winfrey, Rosie, and Emme are of course exceptions to the rules. Models were not always as thin as Calista Flockhart From Marilyn Monroe to Calista Flockhart, what happened to cause this change?
The society view point of comeliness is someone that’s 6 foot tall, size 2, slender, and hot. From a puerile age you were always told certain people are “good looking” by the media. If adolescents and adults don’t meet these qualifications than they commence calling themselves unsightly. The more they discredit themselves the more they look toward cosmetics, eating disorders, and sociable media to boost their exterior look. Resplendency is not only on the external but it’s withal on the internal.
On the other hand, men, the targeted audience, are in a position of power and dominance where they can choose to own women. The ad is again suggesting inaccurate standards of beauty for men and women. It suggests females should spend their time, money and energy to decorate their appearance to attract men, whereas males should be well off enough to afford a luxury perfume to have sex with women. However, the model’s body on the ad above is edited hundred of times to create skinnier legs, flatter abdomen, shinier skin, and bigger breasts. Magazines are creating an impossibly perfect looking body that pressures girls to starve themselves to become thinner.
“This ideal image does affect women with self-esteem, and it also influences how men feel about the real women that they are with” (6:25). Killbourne effectively defines the important aspects of feminist perspectives on the objectification of women, which are exposed in this Revlon ad, but more importantly, it shows how difficult this type of propagandistic beauty can be for women as they try to emulate this form of perfection by buying make-up