Megan Judge
English D block
Mr. Cormier
November 19, 2015
Childhood Behaviors Although these non-fiction short stories have completely different topics, “Games” by Steven Johnson and “Kid Kustomers” by Eric Schlosser have many similarities. In “Games,” the main idea is that although video games are becoming increasingly popular, it would be highly beneficial to kids to know the importance of reading. The main idea of “Kid Kustomers” is that modern marketing is focused mainly on children. Interestingly enough, both stories have similarities and differences: Both concern children and deal with conflicts of technology however, the use of age is different. For two stories that are very different, they have a lot in common.
One of the similarities
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For example, “Games by Steven Johnson is a persuasive essay about reading books rather than play video games. The reason being is that using technology more frequently than reading can cause many disadvantages including increased violence and less socialization. Throughout the story he describes, “...today’s video game obsessions, and their stupefying effects on tomorrow's generations” (198). Schlosser’s “Kid Kustomers” also deals with the conflicts caused by technology. Schlosser writes, “The effects of these TV ads have long been subject of controversy” (356). Not only do these ads promote business, but they can also affect a child’s behavior and encourage unhealthy behaviors like smoking. In addition to this, young children think that ads on TV and the internet are true and will therefore be misled. An example of this is the Joe Camel commercials which encourage smoking. In summary, Steven Johnson and Eric Schlosser have very strong opinions about technology and its …show more content…
Steven Johnson’s use of age does effectively support his theme. He believes that everybody should know the joys and benefits of reading. Although this is true, the younger generations of kids are more affected by video games because of the increased popularity of technology. Johnson writes, “I suggest you begin to foster in your children a love of reading and the printed word from the start...” (197). He is saying that to be an ardent reader, a person should acquire a great love for reading at a young age. In “Kid Kustomers”, young children are highly affected by these commercials. Little kids can’t tell the difference between advertisements and TV. Some kids can even recognize a brand name before they can recognize their own! One really intriguing idea is that, “... a person’s ‘brand loyalty’ may begin as early as the age of two” (354). It is very attention grabbing that a kid could have brand preferences before they can even dress themselves! Though this difference is a small one, it makes a big difference in the
It is often believed that children are better off spending more time reading books and less time zoning out in front of their video games. People claim that video games sanction and promote aggression and violent responses to conflict; and that most games are an immense waste of time. Steven Johnson, the author of “Why Games Are Good for You,” appreciates the virtues of reading books, but argues that playing video games may not be a complete waste of time. His purpose for writing this essay is to explain the impact of cybertechnology on human perception and communication, in which he defends the value of computer games. In his essay, Johnson fluctuates between the pros and cons of reading versus gaming to appeal to skeptics who believe video
A voiceover asks the characters, “What are some of your most memorable experiences as kids?” A father-daughter duo is interviewed first. The daughter says, “My dad would always take me down to the creek and we’d look at the fish in the pond. As soon as I finished my homework.” Next, one woman who is with her sister responds, “My sisters and I would play hide and seek. Mom would always yell at us for drudging mud into the house afterwards.” These characters use a casual and friendly tone of voice that is familiar with the target audience. A parent telling a child to finish their homework before play, the drudging of mud into the house, spotting fish in the local creek—these images are all too familiar to the western audience and generation of parents. Their stories evoke a sense of longing and return to the past when many individuals are becoming increasingly uncertain aboutthe future. A stark contrast is presented with the child playing on the ipad. The relaxing background music abruptly stops as he candidly states, “I play on my ipad. I think I play games on it for three hours a day. Sometimes more.” The purpose of using a small child for a scene that portrays video games in a negative light (as opposed to an older individual) is due to the fact that a child’s concerns is rarely deemed “offensive” to others. Ultimately it’s the children that can provide
“Get off your phone.” “I’m taking that laptop away.” Many children have dealt with their parents barging into their rooms and telling them to get off their electronics. Parents believe it is not healthy and therefore should be restricted. The two articles, “Blame Society, Not the Screen Time” by Dana Boyd and “Don’t Limit Your Teen’s Screen Time” by Chris Bergman, both talk about how parents should not limit their kid’s screen time. Both authors are writing to parents of children who they think spend way too much time on their electronics. However, Dana Boyd has a much better compelling argument for not restricting teenager’s screen time. Boyd has a much better appeal to both audiences. She manages to employ better uses of both pathos and logos
In the article “Kids Kustomers” by Eric Schlosser, Schlosser talks about the big idea of kids and advertisements. Ads for children have a great influence because they are everything to a child and eye catching. Schlosser has points that focus on how children get what they want when they see an ad or even a toy on the shelf. As he states the pester power or even just using one the seven kinds of naggings He also touches on the subject that when parents are occupied from their busy schedules they have that sense of guilt towards a child, since they have little to no time they shower them with toys or what they want. Instead of having a control with how children are exposed to seeing ads on a tv children are being overly exposed to technology
In my opinion Kid Kustomers by Eric Schlosser had a lot of valid points about marketing changes from before and now. The reading was primarily about children of this age is being marketed to a lot more than before. Schlosser explained how only a couple companies only marketed at children compared to now. The reading, also talked about the amount some companies spent on child marketing. I totally agree with Schlosser and the argument that companies are trying to garner sales from children.
...heir worlds as they struggle to differentiate between fact and fiction. The United States has raised a generation to believe that consumerism is the golden ticket to satisfaction and happiness. There needs to be a return of government regulation in order to stop marketers and big corporations from brainwashing innocent children, because it is not ethical. This issue, of children being exploited and wrongly targeted by marketers and advertisers show that consumerism is changing culture and the values in this country drastically. Basically, media has become the parent to many children, taking away the relationship between people and invading home life.
Eric schlosser, a writer for Atlantic Monthly, addresses in his article, “Kid Kustomer”, the various marketing strategies used on children to American parents after the success of ads for the young. Schlosser exemplifies how companies market their products to children in order to convince parents to recognize the fact that the advertisements produced by companies turn children into customers. He employs parallel syntax, figurative language, and a objective tone to accomplish his goal.
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
This helps widen the idea of just how many ways children and teens can be affected by advertisements not just by making them more accessible but making them a part of what this society is. By making their products a part of the child’s life they are allowing the product to become a norm in the life of a child.
In the end, I find that Robert Scholes is correct in his conclusion that commercials hold a certain power, with which they can alter our decisions whether or not to buy a product. Through visual fascination, we are offered images we could never have on our own; through narrativity, we are told what to think and how to think it; and finally through cultural relativity we connect with the rest of the world. When these three forces are combined by advertising, our brains cannot help themselves, we allow ourselves to become brainwashed by corporate America. This is why Robert Scholes feels that Reading a Video Text should be taught in school.
This essay will attempt to prove, that statements made regarding the inappropriateness of video games are untrue. The advantage of playing video games can be proven in their ability to enhance learning, hand-eye coordination, and this in turn can enable children and teenagers to do better in school. Violent video games can help overcome anxiety by providing entertainment without leaving the house, taking everyday stresses out on the characters in the game instead of real life, takes the adolescent’s minds off worries and stress of the outside world, and encourages children to stay out of trouble. Video games c...
Overall, Postman writes about how television commercials affect almost anyone in the with a television set
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Social scientists have been examining the effect that video games have on behavior. From the introduction of video games in the 1980s, there have been numerous research studies to this effect (Andersen & Taylor, 2008). The issue has become even more significant in the modern context because these video games have become bloodier and more realistic than ever before. Even though boys play these games more than girls in America, the consumption of video games has generally been high. Carey (2013) indicates that 32% of these gamers are below the age of 18. Therefore, it would be crucial to evaluate the effects that these video games have on the behavior of such children.
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.