The Shopping Center

analytical Essay
1127 words
1127 words

The Shopping Center

In the prologue to the book, Shopping Town USA, the authors, Victor Gruen and Larry Smith, state as a fact that shopping centers, market places, town squares, however they are called, are, and most probably will always be, the center of social activity and a necessity to the psychological functioning of human minds. From the beginning of time, there was always a need to trade things with others and sell what is yours for something better or newer. In the medieval times the market square was also a place for such things as town meetings, religious activity and transacting businesses while they did their shopping. Because of this, such activities seem to be showing that market places aren't just for buying but for social interaction as well.

When the city sprang up and the Industrialism boom began, the people of the city ran into suburbs built for the purpose of getting away from noise and clutter. Just on the outskirts of the city people flocked into suburban housing, cutting them off from the social square, the market place, the social ring. Instead people were forced to go their own ways and there was no longer a set location for people to meet. Cities destroyed the "centers" and instead replaced them with cold, smoking, steel factories.

In this essay, the author

  • Explains that shopping centers, market places, and town squares are the center of social activity and a necessity to the psychological functioning of human minds.
  • Explains that when the city sprang up and the industrialism boom began people ran into suburbs built for the purpose of getting away from noise and clutter.
  • Explains that public transportation provided a common meeting place for citizens of the isolated suburbs to gather as they made their way to work and to day errands in the city.
  • Explains that stores and businesses that were located in the busy sections before major factories began to lack normal business and profit because of the slow traffic in their service areas.
  • Analyzes how traffic began to stream into the highways, and interstates and freeways provided alternate routes for road traffic. the need for a set spot for social gathering and business was growing
  • Analyzes how gruen and smith tell about the scramble companies had to endure in the unsteady flow of customers and thus business. once businesses came together, providing an escape in one satisfying "community" called shopping centers, businesses could flourish again.
  • Opines that shopping centers have a great effect in society. they provide entertainment for everyone when boredom kicks in or there is nothing better to do. shopping centers can be used to meet new people, pass by people we don't normally see, and rekindle old times.
  • Opines that victor gruen and larry smith seem to have made these shopping centers out to be something that must be there to balance both society and the human mind.
  • Opines that people need entertainment, shopping, social interaction, but there are other ways to fulfill these needs without going to the mall or shopping centers.
  • Explains that the movies, clubs, bars, teen centers, restaurants, adult clubs and casinos can be an alternative to the "town square" that has evolved into present-day malls and shopping centers.
  • Analyzes how society needs malls, shopping centers, and other such places to function, but meeting in one location is awkward and sometimes just out of the question.
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