Relationship Between Social Media And Narcissism

1004 Words3 Pages

1. Introduction
The second machine age emerged with Information and Communication Technology (ICT) being the most dominant invention of the century. The communication tools of the modern era, such as Social Networking Sites (SNS) allow the users to enjoy different strands of ICT-email, instant messaging, website creation, blogging and multimedia content sharing, all on one platform (Livingstone, 2008). A social networking site is defined as a way of using various devices to talk to other people, exchange pictures, share content and most marketers even perceive it to be the most essential medium for gaining a larger market share for businesses considering the importance of internet and E-Commerce in the corporate world (BBC, Year). Most …show more content…

However, recent research has taken a more definitive approach to investigating social networking behaviour by making hypotheses specific to different social media platforms (Chen, 2011). Consistent with this approach, the current study aims to examine the potential differential relationships between narcissism and two different SNS, Facebook and Twitter. Furthermore, unlike existing researches that have focused exclusively on SNS usage, this study focused on examining reasons for usage as a distinctive element in the narcissism to SNS usage …show more content…

Moreover, narcissism is becoming an increasing phenomena globally as the world is growing more competitive everyday forcing the modern population to “perceive” themselves as highly competitive, unique and desirable (Reference). Analysing the way SNS are used in accordance with a subject’s personality traits, it can be discovered if narcissism directly relates to certain self-presentation habits of people (Reference). Consequently, one question remains, peculiarly one regarding individual indifferences and their various motivations behind the usage of SNS. Specifically, whether behavioural traits such as narcissism play a pivotal role in the way SNS are used (Reference).
This quantitative research study examines the two most popular SNS, developing hypotheses around how the features of each site might facilitate or hinder narcissistic motives. Narcissism and SNS will be explicated in detail in the literature review and hypotheses will be developed thereafter, exploring the existing researches that are relevant to this

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