The Role that Advertising Plays in the World Today

The Role that Advertising Plays in the World Today

Advertising is used in many ways and comes in many shapes and forms,

its all around us and no matter what we do or where we go we will be

surrounded by adverts whether we know it or not. You will always be a

victim of self advertisement, like it or not but we will be because

items of clothing, your car, even the pair of glasses you may be

wearing will include some sort of logo or brand name that advertises

the fact that you own something manufactured by this company and doing

this advertises to the world that this company make such a product and

you are also modelling it for them. In a way when you have a product

that includes logos, brand names, slogans etc you are doing the

company a favour because you are making them a profit by buying their

product and then you are doing free advertising because of the logos

on it or whatever there may be. A certain brand name may also be a way

of branding yourself to a specific group or culture because certain

social groups may only associate themselves with a brand name and this

is because they have been purchasing these items and have taken them

to a new class, whether its taking a high class design down or a low

class design up. When you see a design or brand in a shop we associate

these brand names with certain social groups which in effect can deter

us from buying them, you may see them as to high a class for you and

you might even be criticised for this because your in a different

social group to who would usually own this or you might see them as to

low for you and not good enough because that isn’t what your class

purchases. E.g. you woul...

... middle of paper ...

...little leaflet that is being handed out in the street that are only

going to contribute towards the amount of litter in the streets but

the one thing that all adverts have in common is the fact that they

are all purposely designed to make us think or behave in a certain

way. Advertising has become a huge business were large amounts of

money can be made, because companies want the best adverts going they

employ private businesses that are up to date with the technology etc

but when making an advert a lot of hard work goes into it because they

spend a lot of time and money into the product analysis to find the

best way to advertise the product or whatever it may be that they have

been employed to advertise, then they also have to look into how other

companies are advertising and what they are doing to attract the

crowds.