Abstract In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient.
The media performs an essential part in our democracy socially, politically, economically and culturally. It is the main source of political information and allows us to access political debate. It allows us as an audience to be informed and to participate in how we should perceive things. Democracy needs the media to provide people with a wide range of opinions, analysis and debates on important issues. It needs the media to be able to reflect on the diversity of the audience, and it needs the media to be accountable for what is going on around them, and to be diverse and deliberate in how they communicate these issues to audiences.
It is also argued that state-owned or government media tends to publish manipulative news by the governing party. For instance, Malaysia Kini which is a local newspaper in Malaysia reports on Anwar Ibrahim from a negative point of view. Meanwhile, New Straits Time reports on the same issue from opposite view. Generally, Malaysia Kini is a media agent that supports the governing party while New Straits Time is a neutral media agency. From this example, it is obviously shown that election process affected the media contents.
An aim of pressure groups is to generate support which can influence political agendas; this can directly persuade the government to consider taking action. In this essay I will concentrate upon exploring on various issues on pressure groups, discussing the relationship between the groups, their use of the media and their status as “insiders” and “outsiders” in the political process. Pressure groups have two main types of groups the insiders and outsiders, which each promote a common cause with a different relationship with the media and political party making one as an unheard voice in the public sphere. To the public Pressure groups is another form where the public can engage in politics, participating directly in the political process. I will also intricate in this essay the growths of pressure groups due to the use of the media and their political engagement.
The media serves as the messenger to the general public and reports back to the public about all that occurs in government. While the media can at times sway public opinion, it works more effectively by placing a spotlight on certain issues it feels the public should be concerned with. By selecting the events that are covered, the media influences what the public perceives as being important. The government, specifically the House of Representatives is responsible for formulation of legislation and attending to the wants of its constituents. Moreover, the media can help set the political agenda by focusing on specific issues and influencing what issues the public and government should be concerned with.
The Effect of Media on American Politics Popular opinion credits media with great power to shape not only what topics the average individual thinks about, but also how they think about those subjects. Recent research in the fields of Political Science, Psychology, Economics, and Communications supports this opinion. The average individual lives life at arm’s length from the world of public affairs. An individual’s perception of what is important is influenced by the media through various methods. Primary methodologies include: learning – the persuasion of individuals through acquisition of information from the media; agenda control – the use of media bias or campaign rhetori... ... middle of paper ... ... parties are already beginning to utilize these methods of communication with a high degree of success.
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television are able to use their own judgment when reporting current events. The power of the mass media is an asset to the government in some instances and a stumbling block in others. Recent technology and regulations related to the media have improved the means by which the public can get information. The final say in what goes into a story, however, belongs to the reporter alone.
The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
Much of what we know about the world, beyond our immediate experience, comes to us through the media. Media studies gives us the tools to respond thoughtfully and critically to media content, and recognise media productions as deliberate constructions rather than windows on reality. The ‘mediated’ society in which we live, is heavily shaped by the transfer of information. Many of our values, our ideas, and our knowledge of the world come from beyond our individual daily or immediate experience, usually via the media. They play a vital role in democracy, shaping citizens' understanding of social and political issues and functioning as gatekeepers through which issues, and events must be passed.
In conclusion I have noted several methods of news media that the public has access to. Many personalities have different methods of getting their opinion to the public and some try to stick with one or two at the most. All of these methods greatly influence public opinion concerning politics and politicians. In this country, public opinion is incredibly important to the success of politicians or movements. If you don’t carry a significant number of people in this country your success as a politician is not going to happen.