The Role of Trust in Internet Privacy
One of the most important advances in the rapidly developing world of electronic commerce is the ability of companies to develop personalized relationships with their customers. Personalization empowers companies to better understand their customers' wants and desires and improve customer service by tailoring offerings to the unique needs of individuals . At the same time, this has become a subject of hot controversy because the technology involves the extensive collection and use of personal data.
Many, if not most, online shoppers and surfers are not aware of the extent of how much and what kind of info can be gathered about a person, even someone who is just visiting and not shopping or signing up for anything. Through the use of the "cookie" technology, a person’s movement through the Web can be tracked to provide information. Using cookies a website assigns each individual a unique identifier (but not the actual identity), so that the he may be recognized in subsequent visits to the site. On each return visit, the site can call up user-specific information, which could include the consumer's preferences or interests, as indicated by documents the consumer accessed in prior visits or items the consumer clicked on while in the site. Websites can also collect information about consumers through hidden electronic navigational software that captures information about site visits, including web pages visited and information downloaded, the types of browser used, and the referring websites' Internet addresses. The result is that a website about gardening that Jane Doe that could sell not only her name to mail-order companies, but also the fact that she spent a lot of time one Saturday nig...
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..., websites and online marketers do find ways around users’ precautions to gain personal information. There are many people out there who want to use personal information like credit card numbers or addresses to cause harm to others. These cases are the extremely negative ones that people want to and should avoid. The case of companies and third parties tracking browsing history and other information for advertising purposes hover over a finer line between good and bad. For some people, tracking can be considered convenient in terms of shopping for what they are interested in, and others may be uncomfortable with the thought of being tracked without knowing. As stated in the beginning, complete privacy is unlikely, but being informed about the tactics of the Internet can help one protect themselves and others in their care to be as careful and private as possible.
The dangers of the internet continue to spread and cause massive effects on the way people interact and socialize. Carr explains, “Most of use view personalization and privacy
Over the last twenty years the progress in the technologies which handle information have appeared very dramatic and has therefore posed a threat to information privacy. Analysis of this progress reveals that this progress is not in terms of new technologies being invented but those technologies already known have increased dramatically in their power while also falling dramatically in their prices. This has happened to such a degree that the market penetration could only have been dreamed about by the most optimistic of market analysts a decade ago. The countries that are predominately concerned are those of the developed first world but as a result of the tremendous market penetration of these products their prices have now fallen to such a level that it cannot be long before the technology spreads progressively through the developed world also.
Nasri, Grace. “Why Consumers are Increasingly Willing To Trade Data For Personalization.” Digital Trend. 10 Dec. 2012. Web.
The most lucrative business on the Internet is marketing. Companies have come up with ingenious ways to generate revenue with very targeted advertising. Each company has their unique method to identify their consumers, some more complicated than others. For example, on a website geared to new mothers the advertisements would reflect that by advertising for baby diapers or formula. This type of targeted advertising is understood and acceptable. The consumer benefits by having advertisements in their interests and the vendor has a higher likelihood of making a sale. The Internet has introduced novel ways to track consumer habits and interests thereby creating smarter advertising. Microsoft employs their browser Internet Explorer using “cookies” to track user habits. Cookies are pieces of text stored by a user’s web browser, they are sent back and forth every time a user accesses a web page. These can be tracked to follow web surfers’ actions. Cookies are used to store...
“Human beings are not meant to lose their anonymity and privacy,” Sarah Chalke. When using the web, web users’ information tend to be easily accessible to government officials or hackers. In Nicholas Carr’s “Tracking Is an Assault on Liberty,” Jim Harpers’ “Web Users Get As Much As They Give,” and Lori Andrews “Facebook is Using You” the topic of internet tracking stirred up many mixed views; however, some form of compromise can be reached on this issue, laws that enforces companies to inform the public on what personal information is being taken, creating advisements on social media about how web users can be more cautious to what kind of information they give out online, enabling your privacy settings and programs, eliminating weblining,
Writing with Readings and Handbook. 3rd ed. New York: W.W. Norton & Company, Inc., 2013. 52-57. Print.
Did you know that almost everything you do on the internet is being tracked and recorded in some way? In the Article, George Orwell… Meet Mark Zuckerberg, by Lori Andrews, Andrews talks about how behavioral advertising, which is the tracking of consumer’s online activities in order to bring custom-made advertisements, is a topic that is concealed to many people and can cause damage. Search engines like Google store the searches you have made and in 2006 there were search logs released which had personal information that people were judged by (Andrews 716-717). Data aggregation is the main way Facebook makes its money. Andrews believes that it’s an invasion of privacy and is not known well enough by the public. This article is aimed at young and new internet users that are ignorant of the possible dangers on the web. Lori Andrews is successful at informing novice users about the dangers of behavioral
Levy and Wyer point out through the use of language, facts and emotional appeals that internet privacy has, is and always will be prevalent. Levy’s article has a subtle, sarcastic quality to it but gives both sides of the story and thus more neutral than Wyer’s article. Wyer is clearly opinionated regarding the government invading society’s personal queries. Although both articles give facts, Wyer’s was able to give the audience more facts to compel his audience to action whereas Levy’s did not.
Third party cookies enables single-sign-on authentication (e.g. Facebook Login), web analytics (e.g. Google Analytics), and third-party advertisements [1].3rd-party cookies enable 'third parties' - websites other than those the user explicitly visits in their browser's address bar or sees on their screen - to record the user's browsing history. The third party can then archive, analyse, and/or trade, sell the information they've recorded [2]. If a first-party website is untrustworthy, users may decline to visit it. But, since users are unaware of the very existence of many third-party websites, they cannot reward responsible sites and penalize irresponsible sites. Thus, Risks associated with third-party tracking are heightened by the lack of market pressure to exercise good security and privacy practices
By receiving this information, the webservers could sell it as part of an advertising database resulting in both electronic and paper junk mail. Legislative action has been enacted to curtail the illegal use of personal information.
Imagine walking in a store or logging into a website and getting bombarded with questions about your personal information. Companies all around the world ask their customers so many personal things so that they can “snoop.” Snooping is to investigate or look around furtively in an attempt to find out something, especially information about someone's private affairs.By “snooping” the company's target certain people and use their website as one of the tools. Companies all around the world are “snooping” by getting certain customers to shop, designing their website accordingly, and asking personal information from shoppers for rewards rewards programs so they can snoop.
The issue on privacy is extremely controversial in today’s world. As the United States’ use of the internet, a global web of interconnected computer networks, expands, so does its problem with privacy invasion. With the U.S. pushing for new laws governing internet use, citizens are finding their privacy being pulled right from underneath them. Web users are buying and selling personal information online as well as hacking users for more information. One may argue that there is no such thing as privacy on the internet, but privacy is a right among Americans, and should be treated as such.
Marshall, Patrick. “Privacy Under Attack.” CQ Researcher. 15 Jun. 2001. <http://0-library.cqpress.com.sculib.scu.edu/cqresearcher/search.php>. (requires access to SCU library online databases)
...try to ensure Internet security. More practically, marketers must try to target consumer groups more accurately. Minimizing unwanted consumer contacts may reduce the intensity and visibility of some dimensions of privacy issues. Last, marketing researchers must attempt to define privacy operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers consider private, why they consider it private, and whether this set of information changes situationally or in response to other factors.