The Role of Internet Marketing within the a Modern Marketing Context

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Table of content

Solution of Task 1…………………………………………………………………………………………………………………………………3

Solution of Task 2…………………………………………………………………………………………………………………………………4

Solution of Task 3…………………………………………………………………………………………………………………………………5

Solution of Task 3…………………………………………………………………………………………………………………………………6

Solution of Task 1

Describe the role of internet marketing has within a modern marketing context. (P1)

Marketing is the method of communicating that the price of a goods or services to customer, for expected selling. It is the communicating method between a society’s demandable materials and economic pattern in exchanging money.

Product, Price, Place and Promotion known as 4Ps and marketing mix. These are the base of marketing. which is development product and distribute to different place to sell with price and it’s promotional activities, 4Ps extended to 7Ps. Marketing also mixing of relationship marketing, identification of new product and market development opportunities, modern information and communications technologies such as ICT, tactics to reach business goals, targeting and market segmentation. Demographical, psychographic, economic, usage based; business-to-business, business-to customer and customer-to-consumer, disintermediation and direct market communication by manufacturers.

Internet marketing popularity is increasing day by day. Many business organizations are using internet to direct communicate with customer and to get more attention of customers. It helps to build one to one relationship, customer get sufficient information about products and company and company can give enough information about products and company reduce their cost. Internet marketing also helps to reach wider and distant markets; product im...

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