The Role Of Sustainability

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Introduction on Sustainability:
Sustainability is defined as the development that encounters the needs of the present without compromising the ability of future generations to fulfill their own demands. The role of sustainability in any organization according to Derk L. (2013) and Katinka W. (2013) is to create a fundamental shift in the organization with economic and cultural advantages through environmental responsibilities. Sustainability also includes the liabilities that an organization holds against the stakeholders and the investors of the company that it shall reap benefits for them in the long term. As mentioned in the article, payback is on the different time frame and although it is different for business leaders to expect a positive
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The article suggests in finding a particular momentum to the designated field of possibilities when it comes to achieving a particular goal, according to Karin (2014). It further states that sometimes the governmental priorities trigger the momentum a company needs to recognize to achieve maximum sustainability. Also when it comes to future orientation, the studies have shown that the top management plays a decisive role in driving sustainable achievement levels to the highest with minimum resources.
The article highlights the fact that when a number of organizations come together, it makes a distinct difference when they embark upon a particular project which is in focus and where energy is already in motion. Also as said by Rakic (2015), when public policies cultivate a set of institutions, process creativity, communicate and maintain the sustainable lifestyle, momentum’s extra benefits are easy to
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Sustainability requires companies to make decisions that will be beneficial in the long run for both current and future stakeholders. Businesses should therefore go beyond borders whether geographical or institutional when coordinating strategies and considering the returns of investments. (Danciu 2013)
Most payback of sustainability projects are intangible unlike traditional financial models. Therefore these projects should be evaluated using a different criteria considering how favorable it is in terms of risk mitigation, community enhancement and environmental benefit. True sustainability has been described as development that meets “the triple bottom line” where all three systems interact on an equal basis. (Danciu 2013) Investors should be made aware the importance of these outcomes in promoting responsible
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