Firstly this research focused on internal marketing (Left circle), what is it? How it implement in organization and how IM lead to create value? And what is the output of IM in Bahman Motor Corp. Secondly, investigate the service business model of Bahman Motor Corp with focus on value proposition and value creation (Middle circle).Thirdly examine how Bahman Motor Corp innovate in service? What is the role of IM in business model and service innovation? What is its outputs especially in value creation and co-creation of value (Right circle) .As shown as figure 2.12 , value creation is the intersection point between all these concept (IM, BM, SI), it means the main aim of all of them is value creation. This research seek to contribute to explore the role of IM in BM to achieve value proposition and its effect on service innovation and mediating the effect of value proposition on IM and SI.Another purpose of this research is investigate the impact of IM and SI in value creation .the conceptual model (Fig 2.6) propose to tested by using SEM on Bahman Motor Corp .This company represent one of the …… …show more content…
Despite the importance of service innovation strategy as a competitive advantage in dynamic marketplace, still there is a limited research in SI especially in manufacturing organization ( Ulterback & Aberathy,1975) and limited research and knowledge of which strategies and resources in organization can help to achieve competitive advantages Spring & Araujo
Innovation has rapidly assumed a position of prominence in world competition on a global scale. To compete in this environment, organizations need a level of innovation. As competition becomes more global and time-based, organizations must develop and deliver new and superior products or services in less time. The challenge for modern organizations is to revitalize them so they can successfully and continuously develop newer products and enhance business development.
Businesses reach a particular point in their operations when redeveloping their business model becomes essential for their continued success. A business model consists of four meshing elements, which work in harmony to create and provide value. The elements include customer value proposition, profit formula, key resources and essential processes (Johnson, Clayton and Kaggerman 60). The customer value proposition elements involve the companies coming up with a particular way of creating value for the customers by providing solutions to certain problems. The element is particularly evident when a company develops a new product of services to address some of the customer needs in a convenient or satisfactory manner.
To build a competitive advantage and deliver superior value to customer management must select a competitive strategy for the organization (Bethel University, 2017) A competitive strategy can be defined as exclusively dealing with specifics of management’s game plan for competing successfully (Bethel University, 2017). After conducting research, I have concluded that Denso Manufacturing is utilizing the Focused Differentiation Strategy. Shiv Nadar once said “adaptability and constant innovation is key to the survival of any company operating in a competitive market” (Brainy Quote,
Innovation has become a must in many businesses considering the current economic climate and the variety of needs of customers. With stagnating economic climate and the amount of competition in each market businesses have been in hard ground. The growing competition for businesses has made it much harder to for businesses to have a good margin for their profits.
The business world is becoming more and more heated up as a result of the ever increasing levels of competition. Each and every industry is witnessing an alarming rate in the number of competitors that exist within it. This is further fueled by the increasing world population, which brings about the speculations that the future of the market is rather bright. It is interesting as to how many things are nowadays done based on speculations and future expectations. In the turmoil of it all, marketing has been established as a very effective tool used by various firms to gain competitive advantage over others. As such, each organization has been able to develop its own marketing strategy based on the various things that affect the industry and the nature of business undertaken. Theories and practical research are two major items that form the basis of development of marketing strategies. Rolls-Royce is one of the many organizations that have been in big business for a long time. As such, the company has been able to identify major areas of strength and weakness when it comes to marketing.
Rothaermel, Frank T. Competitive Advantage in Technology Intensive Industries. Technological Innovation: Generating Economic Results Advances in the Study Enterpreneurship, Innovation and Economic Growth, Volume 18, 201-225. 2008. PDF.
Creating a strong path of action, that includes all steps necessary for research to be insightful and applicable, takes a lot of planning and consideration. The research case discussed in this paper will expound on steps necessary for a fictitious company, Advanced Automobile Concepts, to increase sales. Advanced Automobile Concepts, Zen Motors, needs a research plan showing each step along the research path. The report will start with the marketing research problem, 8 steps including objectives, design and data collecting, and concluding with how the report should be presented. The research will not be conducted but each step will be de described as to how it will be carried out in relation to how the CEO of Advanced Automobile
EVM control the projects, yet dependent on a project’s effective plans. About EVM we know collectively from these research works. Firstly EVM contributes to project planning then secondly EVM contributes to project control and EVM contribution to project management processes, all these processes are believed to positively influence project performance. This is a EVM contribution to project success.
Competitive advantage is the advantage for the competitors and gained by the offerings from the consumers that have the greater value either by the low prices of the products and by providing the benefits and services to the consumers that denotes the high price. It is a set of the innovative and different features of the company and the products and services sale to the consumers so that company can achieve the targets what they have decided and it is the betterment for the enterprise in the competitive market (Porter, 2011). There are three determinants which can be used in the competitive advantage that what the company produce for their consumers, their target market that what they have to achieved and the competition from the other entity
Thompson, A.A., Strickland, A.J., & Gamble, J. E. (2010). Crafting and executing strategy: The quest for competitive advantage: Concepts and cases: 2009 custom edition (17th ed.). New York: McGraw-Hill-Irwin
This is an excellent and thorough research on innovation and strategic management. The book has clearly outlined the management strategies that should be put in place for a smooth running of business. The authors of this book went forward and gave detailed information on innovative ideas that should be used in the modern businesses. The book has not only given out the management strategies and innovative ideas but also how both can be integrated to develop business organizations. In the book, authors have indicated that managerial strategies
Value creation means the performance of the product and services that creates value in the eyes of customer. Value creation is big role in the profitability in the shape of profit or revenue that depends on the supply chain partners which they create value at each level. How they provide value added services to them and play a vital rule to enhance value for customer. Further in 3PL industries only limited function perform by the partners so that’s why value creation is big problem but on the other hand 4PL is a solution of complete supply chain process which supported by the value creation. Further, with the help of value creation framework firm increase its cash flow, reduce cost, increased profitability or growth rate. Value creation and enhancement: back to the future (Aswath Damodaran).
This work will determine the baseline of the current market situation for the company, which is essential for any further exercise and analysis. To understand how the business model correlates with the product marketing, need to see if there is any evident cause-effect relationship between product characteristics and the nature of the product company. If such correlation exists, it will be important to see the transition of such characteristics into the company marketing strategy. It can show how company’s strategies can be successfully addressed in a real-world scenario. Both internal and external analysis, SWOT matrix will help to determine the company’s current market position.
Mazda is one of case studies which success in business transformation. There used the brand strategy which reform from the insight of th...
If a firm is able to successfully construct a value-creating strategy, then they will have a better chance of gaining a competitive advantage. According to Barney p. 102, “a firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential competitors.”