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Companies have focused their products around this up and coming group and by realizing what an impact they make, they have profited and the economy has yielded a substantial return. The question is how have several companies reached out to these individuals? Simply put, the media. Generation Y, the largest group of kids since the baby boomers, are much more media inclined which means that they have been more influenced by advertising than previous generations. The media should continue to be used as a source of advertising to young consumers because product consumption by this group is a huge benefit to the economy.
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Writing structure of this paper as follows. First of all, the introduction t... ... middle of paper ... ...ters.(2013). Ini Dia Rahasia Kesuksesan Inovasi Samsung. http://www.the-marketeers.com/archives/ini-dia-rahasia-kesuksesan-inovasi-samsung.html#.UoNc1CdjIqM Michel, S., Brown, S. W., & Gallan, A. S. (2008).
Retrieved from http://www.marketo.com/_assets/uploads/10-tips-for-successful email-marketing.pdf?aliId=132260895. 25 Mind Blowing Email Marketing Stats. Salesforce. Retrieved October 24, 2013, from http://www.slideshare.net/Salesforce/25-mind-blowing-email marketing-stats.