The Rainforest Alliance

The Rainforest Alliance is an organisation that aims towards conserving the variety of plant and animal life in the world. It was founded in the year 1986, making it 28 years old; its current president is Tensie Whelan who has worked for the Alliance since 1990. She has published one of the first books on eco-friendly tourism, in 1991 by Island Press. She has been recognized as one of the “100 Most Influential People in Business Ethics” by Ethisphere for many years, was the recipient of the Wall Street Journal/Winning Workplaces “Top Small Workplace Award” for the Rainforest Alliance in 2008, and the James Beard Foundation leadership Award in 2012. They work throughout the world to make farming, forestry and travel socially friendly and better for the environment. They achieve this by aiding communities that obtain their living from the land using the proper land management methods. These ensure that the environment and wildlife are sustained, as well as treating workers and families with respect. They also help businesses sell their sustainability efforts, as well as working with tourism businesses to help introduce methods that leave little impact on the environment and help the local economies.
The Rainforest Alliance has made various achievements when it comes to the impact they have had on the environment. They have aided the enhancement of various wildlife habitats, minimized invasive species and helped prevent forest fires. In El Salvador it has been noted that migrating birds prefer the Rainforest Alliance certified farms over others, these farms safe guard the various migration routes for wildlife; as well as the countries more than five hundred different bird species. These farms also have a constant richness in soil co...

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