The Purpose of Advertising

The Purpose of Advertising

The purpose of advertising is to familiarise the public with a certain

brand or product. Companies spend millions of pounds a year on

advertising so that when the public are searching for a product or

service a certain brand is recognised and, as a result, their product

or service is chosen.

Companies need to ensure that their money is spent wisely. They do

this by completing extensive market and physcological research.

Members of the public from a company’s target group or audience are

chosen to express their views about the advertisment before it is

published or aired.

Media can include television, cinema and radio. This is the

communications aspect of advertising. The other area for advertisments

are the press. This contains the national and regional press

(newspapers, magazines), posters and specialist publications that are

aimed at a narrower market for people with certain interests (hobbies

etc.)

Collectively, this is called the media and each calls for a different

way of promoting a company’s message.

Television and magazine/newspaper advertisments are the most popular

for companies to promote their products currently.

A press advert has to be informative, long lasting and eye-catching.

A television advert has to be short and more to the point but the same

amount of information has to be recieved by the potential customers.

The approach to advertising may differ between established products

and newer ones. Companies with a long history may choose the type of

advertising that has been succesful for them in the past.

However, new companies or brands need to put emphasis on th...

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...on.

For this reason, their will be no immediate sales increase by which

the advert can be judged.

The plot of the advert is hugely clichéd and has such supinely

globalised imagery and in the sense of keeping the Chanel brand in the

imagination of the public, the £20million advertisment suceeds hugely.

To conclude, advertising is not always about selling a specific

product, it is selling a way of life, a style of living that we crave.

The Chanel promotions are elegant and sophisticated and preserve its

classic image.

Toyota is also selling a way of life and recommends the car as the

choice of the succesful individual who is more inclined to buy a

product for what it is and not the brand name that is attached.

Sure’s advert is just about selling their deoderant and is aimed at

one specific target group.