The Purpose Of Value Proposition (VP)

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Recommended: Theory of buying behavior

Value Proposition (VP)
This is point of session where rubber meets the road. We have covered and done exercises in
• Foundations of Value,
• Psychological Factors,
• Buying,
• Markets,
• Property rights,
• Pricing,
• Your Assumptions, and
• Value Innovation
The information and data collected and processed all help in the creation of your value proposition. the VP is arguably the key to effectively marketing your product or service.
Purpose of Value Proposition (VP) is to motivate people and companies to investigate your product or service further. Oddly, there is an inverse relationship between the length of time your company has been in business and importance of your Value Proposition.
Entrepreneurs take note, less known your company is, more important it …show more content…

• Headline must capture prospect’s attention.
Your subhead:
• Should consist of a paragraph composed of 2 to 3 sentences that explain what your service is,
• Who will benefit from it, why it is useful, and what is offer?
• For added impact, a bulleted list of your key benefits or attributes is effective.
• Images communicate more quickly and more viscerally than words,
• An image illustrating a positive outcome of use of your product is also powerful.
Team Discuss: 3 Rules of a Compelling Value Proposition
1. What are the three components of a good value proposition? Why?
2. What do markets have to do with your value proposition?
3. Why is your business model important to your value proposition?
You Do: Using the Worksheet, write a Value Proposition and test it on your classmates.
Video: Value Proposition (embed)
Discuss:
1. What are you trying to illustrate with your value proposition?
2. What are the three criteria you can use to measure yourself against others?
3. How can you determine what exclusive factor you bring to the table?

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