The Purgies And Benefits Of Strategic Marketing Planning Strategies

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Introduction
Business managers employ various strategies in improving the market share and revenue of their companies. Some of these strategies are tailored towards satisfying the customer’s needs thereby leading to retention of customers. Retention of customers leads to a large customer based product and services for improving profits and market values. The quest for better services and improved products driven by customers has encouraged organizations to focus their products and services towards their customers (Mukerjee, 2013). Customer focused or oriented organization believe that meeting the wants of their customers would help drive their profit high and thus increase their market share which in turn would excite their shareholders (Mukerjee, …show more content…

The plan must state clearly how these funds will be dispense at each stage of implemented (Gilligan and Wilson, 2009).
BENEFITS OF STRATEGIC MARKETING PLANNING
1. Proactive Organizations: Many organisations have adopted strategic marketing planning model because it has helped them envisage their future and be better prepared strategically. Using this model, they can predict critical events before they occur. This has helped them in taking smarter decisions in other to avoid such calamity. It has also helped organisation to keep up to date with the fast growing market. This is of great advantage to most organisations as it has put ahead of their competitors (Cravens, Piercy, and Prentice, 2000).
2. Focus Driven: Organisations that has adopted the strategic marketing plan has shown to be more focused in attaining their target than organisation not practicing that. This could be attributed to the fact that strategic marketing then to evaluate the each step and keep the vision and mission intact (Ong, 2015).
3. Marketing effectiveness: A strategic marketing plan guides the marketing team to follow the organisation’s set out plan to reach its goals (Ong,

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